Apple Celebrates Opening of The Grove Apple Store in LA With Ted Lasso Appearance

Apple today opened a new retail location in the Los Angeles area with the official launch of Apple The Grove. Apple has had an Apple Store in The Grove shopping area for close to 20 years, but the recently opened store is in a new location.

apple the grove
To celebrate the relocation of Apple The Grove, Apple last night hosted a Q&A event with the cast of popular Apple TV+ show "Ted Lasso," including Jason Sudeikis, Brett Goldstein, Brendan Hunt, Juno Temple, and more. Apple CEO Tim Cook attended the event and shared a tweet about it.

Cook also spent today at Apple The Grove interacting with customers doing their holiday shopping.


Apple announced the reopening of Apple The Grove earlier this month and said that the store is twice the size of the original. It has been designed to serve as an "entirely reimagined destination for the LA community" to learn about Apple's product and services.

For the last several years, Apple has been making an effort to redesign and update some of its older stores, and locations like The Grove that have outgrown their original size have been revamped. Apple recently relocated Apple Valley Fair, a Bay Area location with higher traffic than could be accommodated at the original location, and it has expanded other flagship stores such as Apple Fifth Avenue and Apple Union Square in San Francisco.

Top Rated Comments

Graphikos Avatar
12 months ago
I'd still pay real money for those Apple-designed face masks.
Score: 13 Votes (Like | Disagree)
ElectricPotato Avatar
12 months ago
How Apple Got Its Grove Back.
Score: 12 Votes (Like | Disagree)
44267547 Avatar
12 months ago

I really love Apple and absolutely love Ted Lasso. But I think I don’t like that Apple is using Ted Lasso cast as their mascot for their corporate activities, I don’t want this cast to become implicit spokesperson for Apple. It seems against the spirit of the show. They have absolutely the right to do it though, it’s their series, but I don’t like this mix
You’re really over-thinking this. It’s just meant to be fun and a ‘one time thing’, it’s more of a united experience given Apples relation to the show.
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
12 months ago
Wow! Good times! Tim Cook is living a good life.

Happiest man on this earth ?
Score: 7 Votes (Like | Disagree)
Phil77354 Avatar
12 months ago
Wow, what a great experience that must have been!

Almost makes me wish I lived in Los Angeles.

Nah, forget that.
Score: 7 Votes (Like | Disagree)
Chrjy Avatar
12 months ago
They really are milking the whole Ted Lasso thing, I totally get why businesses would do that but Apple is comparing it as if they created the greatest series or movie ever made. Reality check would be good!
Score: 7 Votes (Like | Disagree)

Related Stories

apple rosenthaler strasse

New Apple Store Opening Soon in Berlin With Special Wallpaper Available for iPhone, iPad, and Mac

Monday November 22, 2021 7:42 am PST by
Apple recently announced that it will soon be opening a second retail store in the heart of Berlin. The store will be located on the popular Rosenthaler Strasse shopping street in Mitte, the historic center of Germany's capital city. Apple has yet to share a specific opening date for the Rosenthaler Strasse store, which will accompany Apple's existing Kurfürstendamm store in Berlin....
tim cook privacy conference

Apple CEO Tim Cook in New York for Meeting With EU's Competition Chief Margrethe Vestager

Friday October 1, 2021 9:45 am PDT by
Apple CEO Tim Cook is in New York City today for a meeting with Margrethe Vestager, the European Commissioner for Competition, according to a person familiar with the matter. Vestager was a keynote speaker at Fordham University's annual Conference on International Antitrust Law and Policy earlier today. It's unclear when Cook and Vestager are scheduled to meet or what topics will be on the...
apple store security patent

Apple Stores Could Stop Thieves With New Security Measures

Tuesday January 11, 2022 7:29 am PST by
Apple is exploring new security measures for Apple retail stores in an attempt to discourage and prevent smash-and-grab robberies. In a patent titled "Product-Display System" filed with the United States Patent and Trademark Office, spotted by Patently Apple, Apple details a number of mechanical systems for securing iPhones, iPads, and Apple Watches. The proposal effectively involves...
tim cook apple park

Apple CEO Tim Cook Says Technology Can Change the World for Better in Open Letter

Monday February 28, 2022 8:21 am PST by
Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple's commitment to innovation, humanity, the environment, and more. Cook believes that the world is currently facing a crucial moment in history and that technology will have a profound influence on the future:As the world...
dealbook online summit

Apple CEO Tim Cook to Speak at The NYT DealBook Summit on November 9

Monday November 1, 2021 2:22 pm PDT by
Apple CEO Tim Cook will be one of the speakers at DealBook, an online summit from The New York Times that's hosted by Andrew Ross Sorkin, Sorkin announced today. Cook is set to appear on Tuesday, November 9 at 10:00 a.m. to 10:30 a.m., and according to the site's description, he will speak on the future of the internet, the next tech innovations, and more.What is the future of the internet?...
Apple Watch Red Yellow Green Feature 1

Black Unity Braided Solo Loop Available at Select Apple Stores Starting Today

Tuesday February 1, 2022 4:30 am PST by
The new Black Unity Braided Solo Loop for the Apple Watch is available starting today at select Apple Store locations around the world. Priced at $99 in the United States, the special edition Black Unity band is compatible with the Apple Watch Series 4 and later. In addition to Apple Stores, the band can be ordered online through Apple.com or the Apple Store app for a limited time....
apple studio display

Mac Studio and Studio Display Now Available for Same-Day Pickup at Select Apple Stores

Friday March 18, 2022 6:11 am PDT by
Every product that Apple announced at its "Peek Performance" event is now available for same-day pickup at select Apple Stores in the United States, including the Mac Studio, Studio Display, new iPhone SE, new iPad Air, and green iPhone 13 models. The two standard configurations of the Mac Studio with an M1 Max chip for $1,999 or an M1 Ultra chip for $3,999 are available for pickup at some...
apple berlin

Berlin's Second Apple Store Opening on Thursday

Wednesday December 1, 2021 6:13 pm PST by
Apple's newest store in Berlin, Germany is set to open on Thursday, December 2, Apple announced today. Apple Rosenthaler Straße is the first Apple Store in the Mitte borough of Berlin, and it joins Apple Kurfürstendamm in the city. "We're excited to open our second store in Berlin, right in the heart of Mitte," said Deirdre O'Brien, Apple's senior vice president of Retail + People. "Blending...

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...