Jony Ive Discusses Steve Jobs, Continued Work With Apple, Wearables and More

Former Apple design chief Jony Ive is still working with Apple, he confirmed today in an interview with Vogue's Anna Wintour at the RE:WIRED event. Ive participated in a panel called "Designing for the Future We Want to Inhabit," where he spoke on topics like Steve Jobs, wearables, and LoveFrom.

jony ive wired
Ive confirmed that his LoveFrom design company is working with Apple, but he did not provide details on what specific projects he has done for the Cupertino company, nor did he outline if he has been involved with the development of new devices.

In addition to working with Apple, Ive's company has done work for Airbnb, Emerson Collective, Moncler, and Ferrari, among others.

Ive also spoke on the future of wearables, and he said that he expects wearable technology to continue to advance to the point where some devices are embedded in the body. "There's no doubt... that some of these products will disappear beneath our skin," he said. "I can't think of anything more personal, more specific, more individual, and more intimate than things being inside us."

Ive said that the iPod was, essentially, Apple's first piece of wearable technology, in a discussion about the recent 20th anniversary of the device. "I think what the iPod really marked was the beginning of creating far more specific products and devices," he said.

Steve Jobs often comes up in Ive's interviews, and today's panel was no exception. Ive said that he remembers Jobs for his drive and his values. "There was this relish, this celebration of being surprised," said Ive. "Even if the surprise actually meant that he was wrong. He was far more interested in the learning than in being right."

According to Ive, some of his memories of his most productive times with Jobs were when the two were just walking together and thinking close to one another. "Almost always, in my experience, the most powerful ideas occur quietly, and they are fragile," he said.

Ive's full discussion with Anna Wintour can be watched on WIRED's website.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

MallardDuck Avatar
45 months ago
"I can't think of anything more personal, more specific, more individual, and more intimate than things being inside us."

I can't think of anything more intrusive, more creepy, more big brother, more loss of privacy and person than things being inside us.

But at least it'll be thin and light.
Score: 41 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
45 months ago
Ahhh, folks, it looks like the notch isn’t going away anytime soon.



Attachment Image
Score: 20 Votes (Like | Disagree)
Naraxus Avatar
45 months ago
What a complete blowhard. If he thinks people are going to willingly embed **** in their bodies he's ****ing insane
Score: 12 Votes (Like | Disagree)
TheMacDaddy1 Avatar
45 months ago
Please do NOT come back to Apple.

Loving my 16inch M1 Pro, with all the ports, Magsafe, great keyboard and no Touchbar.
Score: 11 Votes (Like | Disagree)
grilledcheesesandwich Avatar
45 months ago
Jony going full monk?
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
45 months ago
Also, Jony Ive: Can you please tell me what am I looking at in your website. I don’t see anything. It's nothing but text there. Is this some sort of a trick?

https://www.lovefrom.com/
Score: 9 Votes (Like | Disagree)