Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders

Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

apple store down
"You're... early," reads the ‌Apple Store‌ message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since last year.

The Apple Watch Series 7 models are available for pre-order in more than 50 countries around the world, and will be launching on Friday, October 15.

Those hoping for an Apple Watch Series 7 on launch day should aim to place an order right when the ‌Apple Store‌ comes up as there have been rumors of supply constraints.

Pricing on the Apple Watch Series 7 starts at $399 for the aluminum models, which come in midnight, starlight, green, blue, and (PRODUCT)RED. Stainless steel and titanium models are also available for a higher price.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is just a few hours away, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...

Top Rated Comments

emulator Avatar
54 months ago
So what if I want to buy buy something completely different? I'm still forced to wait (if I prefer the apple store). Maybe this was funny in 2004 but today it's just plain stupid to shut down the complete store for one ***** item.
Score: 19 Votes (Like | Disagree)
mystery hill Avatar
54 months ago

"You're... early," reads the Apple Store message
We're not early. Apple is late.

Still no tech specs listed on the site.
Score: 10 Votes (Like | Disagree)
senttoschool Avatar
54 months ago

So what if I want to buy buy something completely different? I'm still forced to wait (if I prefer the apple store). Maybe this was funny in 2004 but today it's just plain stupid to shut down the complete store for one ***** item.
Yes, as an Apple stock holder, I'm pissed at this.

What the hell is this? 1970s technology? You have to take the whole store down to add one new item? It's like closing the entire Walmart because a new cereal gets added.
Score: 9 Votes (Like | Disagree)
Apple_Jae Avatar
54 months ago
I know there are a lot of unknowns, but I’ll be up just before 5am to snag my black titanium s7 with the magnetic leather band. Fingers crossed!
Score: 7 Votes (Like | Disagree)
haruhiko Avatar
54 months ago

So what if I want to buy buy something completely different? I'm still forced to wait (if I prefer the apple store). Maybe this was funny in 2004 but today it's just plain stupid to shut down the complete store for one ***** item.
Yeah my friend tried to order an iPhone 13 and just when he tried to pay for it the system kicked him out and showed this screen. He was very mad.
Score: 5 Votes (Like | Disagree)
svish Avatar
54 months ago
Hope all get their orders in time. Good luck
Score: 4 Votes (Like | Disagree)