Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders

Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

apple store down
"You're... early," reads the ‌Apple Store‌ message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since last year.

The Apple Watch Series 7 models are available for pre-order in more than 50 countries around the world, and will be launching on Friday, October 15.

Those hoping for an Apple Watch Series 7 on launch day should aim to place an order right when the ‌Apple Store‌ comes up as there have been rumors of supply constraints.

Pricing on the Apple Watch Series 7 starts at $399 for the aluminum models, which come in midnight, starlight, green, blue, and (PRODUCT)RED. Stainless steel and titanium models are also available for a higher price.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...

Top Rated Comments

emulator Avatar
54 months ago
So what if I want to buy buy something completely different? I'm still forced to wait (if I prefer the apple store). Maybe this was funny in 2004 but today it's just plain stupid to shut down the complete store for one ***** item.
Score: 19 Votes (Like | Disagree)
mystery hill Avatar
54 months ago

"You're... early," reads the Apple Store message
We're not early. Apple is late.

Still no tech specs listed on the site.
Score: 10 Votes (Like | Disagree)
senttoschool Avatar
54 months ago

So what if I want to buy buy something completely different? I'm still forced to wait (if I prefer the apple store). Maybe this was funny in 2004 but today it's just plain stupid to shut down the complete store for one ***** item.
Yes, as an Apple stock holder, I'm pissed at this.

What the hell is this? 1970s technology? You have to take the whole store down to add one new item? It's like closing the entire Walmart because a new cereal gets added.
Score: 9 Votes (Like | Disagree)
Apple_Jae Avatar
54 months ago
I know there are a lot of unknowns, but I’ll be up just before 5am to snag my black titanium s7 with the magnetic leather band. Fingers crossed!
Score: 7 Votes (Like | Disagree)
haruhiko Avatar
54 months ago

So what if I want to buy buy something completely different? I'm still forced to wait (if I prefer the apple store). Maybe this was funny in 2004 but today it's just plain stupid to shut down the complete store for one ***** item.
Yeah my friend tried to order an iPhone 13 and just when he tried to pay for it the system kicked him out and showed this screen. He was very mad.
Score: 5 Votes (Like | Disagree)
svish Avatar
54 months ago
Hope all get their orders in time. Good luck
Score: 4 Votes (Like | Disagree)