Apple CEO Tim Cook Reflects on Steve Jobs in Heartfelt Memo to Employees

Apple CEO Tim Cook today reflected on Steve Jobs in a touching memo to employees that was obtained by Bloomberg's Mark Gurman. Jobs passed away 10 years ago today at the age of 56 following a lengthy battle with pancreatic cancer.

tim cook steve jobs side by side
In the memo, Cook said that Jobs was a husband, a father, a friend, and a visionary who left an extraordinary legacy behind, adding that not a day goes by that he doesn't think about him. Apple's former design chief Jony Ive shared similarly heartfelt comments about Jobs this week, describing him as the most inquisitive human he has ever met.

Cook's full memo reads as follows:

Team,

Today marks the 10th anniversary of Steve's passing. It's a moment to celebrate his life and to reflect on the extraordinary legacy he left behind.

Steve believed that "people with passion can change the world for the better." That's the philosophy that inspired him to create Apple. And it lives in us today.

Steve was so many things: brilliant, funny, and wise, a husband, a father, a friend, and, of course, a visionary. He challenged us to see the world not for what it was, but for what it could be. And he helped so many people, myself included, see the same potential in ourselves. Not a day goes by that I don't think about him.

This year, as much as any other, we're reminded of the profound impact our products have on the world. I feel so lucky that we spend our days creating wildly innovative tools that connect people, inspire them to think differently, and empower them to make their own dent in the universe, too. It's one of the many gifts that Steve gave to all of us.

I wish Steve were here to see the way his spirit lives on in all of your amazing work. But most of all, I wish he could see what you do next. Steve once said that his proudest achievements were the ones that were yet to come. He spent every day imagining a future that no one else could see and working relentlessly to bring his vision to life.

Steve was a singular figure, but he taught us all how to soar. I miss him, and I will cherish him always.

Tim

Apple also commemorated Jobs with a full-page tribute on its website today, including a statement from his family.

Top Rated Comments

TheYayAreaLiving ? Avatar
8 months ago
Today is a very sad day. We all miss you Steve! RIP!



Attachment Image
Score: 24 Votes (Like | Disagree)
_Spinn_ Avatar
8 months ago
I often wonder how things would be different if Steve was still around.
Score: 19 Votes (Like | Disagree)
Darth Tulhu Avatar
8 months ago
It must've been terrifying to receive the news that you are now in charge of Steve Jobs's legacy.

Especially when the man was your friend.
Score: 18 Votes (Like | Disagree)
AppleTLDR Avatar
8 months ago

R.I.P. Steve .... shame Apple's innovation died with you :(
You’re absolutely entitled to your opinion. But please save this type of commentary for a different post. This was just a man sharing a beautiful tribute to a friend that he loved dearly. Let’s keep things respectful and civil rather than lower the tone.

Lots of opportunities to discuss the merits of innovation in other threads.
Score: 11 Votes (Like | Disagree)
wigby Avatar
8 months ago

The absolute gall of Tim Cook is unreal. "Not a day goes by..." Are you ****ing serious?You singlehandedly turned a once great company into your own personal soapbox. As usualy with Timmy it's nothing but slogans and platitudes. This jackass should never have been made CEO.
He managed to turn his "personal soapbox" in to the most valuable company (12x more valuable than Jobs' Apple). I'd like to see any other CEO do that.
Score: 9 Votes (Like | Disagree)
Realityck Avatar
8 months ago
Very well written tribute to Steve Jobs by Tim Cook.


Not a day goes by that I don't think about him.
Score: 9 Votes (Like | Disagree)

Related Stories

apple park drone june 2018 2

Apple Sets April 11 Deadline for U.S. Employees to Return to Office

Friday March 4, 2022 7:41 am PST by
Apple has set an April 11 deadline for corporate employees in the U.S. to return to offices like Apple Park, according to Bloomberg's Mark Gurman. Apple is planning for a hybrid in-office and at-home work schedule going forward. The report states that Apple employees will be required to work from the office at least one day per week by April 11, at least two days per week by May 2, and at...
Steve Jobs garage

Today Marks Steve Jobs' 67th Birthday as MacRumors Turns 22

Thursday February 24, 2022 4:46 am PST by
Born on February 24, 1955, if Steve Jobs were alive today, he would celebrate his 67th birthday. Jobs, the co-founder and former CEO of Apple, tragically died in 2011 after his battle with pancreatic cancer. He was just 56. Apple under Jobs unarguably changed the world, from the launch of the very first Apple computer in 1976 to the launch of the iPod, iPhone, and iPad. Jobs founded and ran...
dr

Apple Commemorates Dr. Martin Luther King, Jr. With Full-Page Website Tribute

Monday January 17, 2022 1:44 am PST by
Today marks Dr. Martin Luther King, Jr. day, a federal holiday in the United States that pays respect to and honors the civil rights movement leader. As it's done in the past, Apple is commemorating the day with a full-page tribute on its website. On its home page, Apple remembers the civil rights leader with a photo of King and one of his quotes: "I believe that we can transform dark...
steve jobs 10 years

Apple Commemorates 10th Anniversary of Steve Jobs' Passing

Tuesday October 5, 2021 1:23 am PDT by
Apple today commemorated the tenth anniversary of Steve Jobs' passing with a special commemorative homepage on its website, including pictures and a link to a short film that captures some of his most memorable quotes and moments at Apple's helm. The homepage also includes a statement from the Jobs family, reproduced below: For a decade now, mourning and healing have gone together. Our...
ipod nano 2015 hand

2010 Email From Steve Jobs Confirms Apple Had Considered Launching an 'iPhone Nano'

Thursday August 19, 2021 7:52 am PDT by
An email from Steve Jobs surfaced as part of evidence of Apple's ongoing legal battle with Epic Games, has confirmed that in 2010, the company had internal plans of working on an "iPhone nano," a possible miniature version of the iPhone 4. The email, spotted in a trove of evidence by The Verge, was sent by late Apple CEO Steve Jobs to fellow executives in October of 2010, months after the...
tim cook apple car

Analyst Discusses Apple Car's Key to Success, Says Steve Jobs Would Be Proud of Tim Cook's Legacy

Tuesday August 31, 2021 6:52 am PDT by
In the latest episode of the Apollo Effect podcast series, Morgan Stanley analyst Katy Huberty discussed the potential for a so-called "Apple Car" to disrupt the auto industry through vertical integration of hardware, software, and services. Huberty also praised Apple CEO Tim Cook, noting that the late Steve Jobs would have been proud. A fan-made image of Tim Cook announcing an Apple Car via ...
jobs wozniak 1976

Today Marks the 45th Anniversary of Apple's Founding

Thursday April 1, 2021 7:16 am PDT by
Today marks the 45th anniversary of Apple, co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. Wayne sold his 10% share of the company back to Jobs and Wozniak just 12 days later to avoid financial risk, which is unfortunate in hindsight given that his stake would be worth more than $200 billion today. Apple's history began in the garage of Jobs' childhood home in Los ...
maxresdefault

Apple Makes 'Celebrating Steve' Tribute Video Available on YouTube

Wednesday October 6, 2021 7:14 pm PDT by
To commemorate the 10th anniversary of Steve Jobs passing away on Tuesday, Apple shared a short film called "Celebrating Steve" on its website, and Apple has now made the video available on YouTube for those who may have missed it. Apple describes the short film as a tribute to Steve Jobs and a celebration of his life and his extraordinary vision. The video includes many photos and short...

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...