Apple Quietly Removes 256GB iPhone SE Model From Online Store

Following updates to its product lineups this week, Apple has quietly discontinued the 256GB capacity option for the iPhone SE.

iPhone SE 2020 Side Cropped for Feature copy
Prior to this week, the ‌iPhone SE‌ was available in 64GB, 128GB, and 256GB configurations, but since Tuesday's "California streaming" event and subsequent product lineup rejig, only the first and second of those capacities are listed on Apple's online store. Pricing for the 64GB and 128GB ‌iPhone SE‌ options remains the same.

According to Apple analyst Ming-Chi Kuo, Apple is planning an update to the ‌iPhone SE‌ for the first half of 2022. The current model was launched in April 2020, so the removal of the 256GB variant could be a sign that Apple is beginning to ramp down production of this particular model.

During its virtual event, Apple announced that the iPhone 13 and ‌iPhone 13‌ mini start with 128GB of storage, which is double the base 64GB offered for the iPhone 12 and iPhone 12 mini.

The storage capacities available for the ‌iPhone 13‌ and ‌iPhone 13‌ mini include 128GB, 256GB, and 512GB, while the iPhone 13 Pro and ‌iPhone 13 Pro‌ Max also have a new 1TB storage option.

Pricing continues to start at $699 for the ‌iPhone 13‌ mini, $799 for the ‌iPhone 13‌, $999 for the ‌iPhone 13 Pro‌, and $1,099 for the ‌iPhone 13 Pro‌ Max. Preorders for the new ‌iPhone 13‌ models begin Friday.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Buy Now)
Related Forum: iPhone

Top Rated Comments

JPack Avatar
12 months ago
At this point, the majority of customers buying the SE are price sensitive. So no need for 256GB. When SE came out last year, you could argue some were looking for a new device with a small form factor. Today, you can buy the iPhone 12 and 13 mini.
Score: 27 Votes (Like | Disagree)
iSayuSay Avatar
12 months ago

At this point, the majority of customers buying the SE are price sensitive. So no need for 256GB. When SE came out last year, you could argue some were looking for a new device with a small form factor. Today, you can buy the iPhone 12 and 13 mini.
Well then Apple should remove the 64GB, and lower the price for 128 and 256GB overall. Say goodbye to 64GB iPhones once and for all.
Score: 19 Votes (Like | Disagree)
bobob Avatar
12 months ago

('https://www.macrumors.com/2021/09/16/apple-discontinues-256gb-iphone-se-model/')

Apple has quietly discontinued the 256GB capacity option for the iPhone SE.
What? No keynote?!? :eek:
Score: 18 Votes (Like | Disagree)
Ritmo Avatar
12 months ago
California cleaning
Score: 16 Votes (Like | Disagree)
Hammerd Avatar
12 months ago

At this point, the majority of customers buying the SE are price sensitive. So no need for 256GB. When SE came out last year, you could argue some were looking for a new device with a small form factor. Today, you can buy the iPhone 12 and 13 mini.
Touch ID!
Score: 14 Votes (Like | Disagree)
555gallardo Avatar
12 months ago
I feel like launching the iPhone SE 2020 shortly before iPhone 12 mini was a misstep for both devices. I’m aware of the vastly different price range, but the smallest 12 had a lot of discounts in the past few months.
Score: 11 Votes (Like | Disagree)

Related Stories

iphone 13 pro 1tb

iPhone 13 Pro's New 1TB Storage Option Already Facing Delivery Times Into October

Friday September 17, 2021 5:24 am PDT by
Apple today opened pre-orders for all four iPhone 13 models through its website and the Apple Store app, and estimated delivery times are already slipping into October for Pro models with the all-new 1TB storage option in the U.S. and select other countries. iPhone 13 Pro and iPhone 13 Pro Max are available with up to 1TB of storage, which is the largest storage capacity ever offered in an...
iphone se 2020 top

iPhone SE 2 Discontinued, iPhone SE 3 From $429 Now Apple's Cheapest iPhone

Tuesday March 8, 2022 11:48 am PST by
With Apple's debut of the new third-generation iPhone SE at its spring "Peek Performance" event, Apple has dropped the previous second-generation iPhone SE from its lineup on the online Apple Store, which means the cheapest new iPhone Apple offers has gone up in price. The old iPhone SE 2 featured an A13 Bionic chip, 3GB RAM, and a low starting price of $399. It came in white, black, and...
iphone se 3 teardown pbkreviews

Third-Generation iPhone SE Teardown Reveals Larger Battery Capacity and Snapdragon X57 Modem

Monday March 21, 2022 6:38 am PDT by
The first teardowns of the third-generation iPhone SE have surfaced on YouTube, providing a look at components inside the device. iPhone SE 2 on top vs. iPhone SE 3 on bottom via PBKreviews The teardowns reveal the new iPhone SE has a larger 2,018 mAh battery compared to 1,821 mAh for the previous-generation model. The new iPhone SE offers up to an extra two hours of video playback and up to...
iPhone 14 Mock pill and hole thumb

iPhone 14 Pro and iPhone 14 Pro Max Schematics Reveal Larger Camera Bump and Thicker Overall Design

Tuesday March 22, 2022 7:31 am PDT by
Newly surfaced detailed schematics for the iPhone 14 Pro and iPhone 14 Pro Max have been shared online by Max Weinbach, revealing that Apple's upcoming high-end iPhones could feature a more prominent camera bump and a thicker overall design. Last week, more basic schematics for the iPhone 14 Pro were shared, but the ones shared by Weinbach are more detailed and offer measurements for the...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
iphone 13 pro max display bleen

You May Not Want to Buy the 128GB iPhone 13 Pro: Here's Why

Friday October 8, 2021 4:01 am PDT by
Users considering purchasing the iPhone 13 Pro or iPhone 13 Pro Max with the base level 128GB of storage should be aware that it misses out on functionality that comes with higher storage configurations. One of the main new features to come to the iPhone 13 and iPhone 13 Pro Max this year is ProRes video recording capability. Aimed at professional videographers, the ProRes codec offers...
iPhone SE 2022 Red Feature

Last-Minute 5G iPhone SE Details Leaked By Reliable Analyst Ming-Chi Kuo

Friday March 4, 2022 5:19 am PST by
Renowned Apple analyst Ming-Chi Kuo has shared six "predictions" for the third-generation iPhone SE, providing several new insights into details about the device. Repeating information from previous rumors, Kuo claims that the third-generation iPhone SE will feature the same design as the current model, the A15 Bionic chip, and 5G connectivity, but there are several new details. Some ...
iPhone SE 3 stacked

Apple Announces New iPhone SE With A15 Bionic and 5G Connectivity

Tuesday March 8, 2022 10:12 am PST by
At its "Peek Performance" event, Apple today announced the third-generation iPhone SE, featuring the A15 Bionic chip, improved battery life, 5G connectivity, a new camera system, and more, all for a starting price of $429. The new iPhone SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the...

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone X and the iPhone XS. Battery percent...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
ipad pro magic keyboard white

Rumor Claims Next iPad Pro to Feature New Four-Pin Smart Connector

Sunday August 7, 2022 11:57 am PDT by
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro. The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...