Xiaomi Surpasses Apple to Become Number Two Worldwide Smartphone Vendor in Q2 2021
Apple was the number three worldwide smartphone vendor in the second quarter of 2021, according to smartphone shipment estimates shared today by Canalys.
Apple's iPhone sales were surpassed by smartphone sales from Samsung and Chinese smartphone maker Xiaomi, with Xiaomi surpassing Apple and taking the number two spot for the first time.
Samsung was the most popular smartphone vendor with 19 percent market share and 15 percent growth, while Xiaomi earned 17 percent market share thanks to an 83 percent growth in smartphone sales during the quarter. Apple was responsible for 14 percent market share, followed by Oppo and Vivo with 10 percent each.
Xiaomi's growth is thanks to overseas business, with the company increasing shipments by more than 300 percent in Latin America, 150 percent in Africa, and 50 percent in Western Europe. Xiaomi is known for selling more affordable smartphones, and its average selling price is around 75 percent cheaper than Apple's iPhones.
Going forward, to overtake Samsung, Canalys suggests that Xiaomi will need to increase its sales of high-end devices like the Mi 11 Ultra, which is priced at over $900.
So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not. All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world's largest vendor.
Global smartphone shipments vary from quarter to quarter, and it's usually Apple and Samsung taking the first and second spots. In the fourth quarter of 2020, Apple was the number one smartphone vendor in the world due to strong sales of the iPhone 12 models, so Apple may overtake Xiaomi in subsequent quarters as the launch of the iPhone 13 approaches.
Popular Stories
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
While the iPhone 16 series is still months away from launching, an early rumor about an all-new iPhone 17 model has now surfaced. In a research note with investment firm Haitong this week, analyst Jeff Pu said Apple is planning a so-called "iPhone 17 Slim" model that would replace the Plus model in the lineup. Pu said this model will feature around a 6.6-inch display, a slimmer design, an...
Top Rated Comments
I counted over 60 smartphones on Xiaomi's website.
:oops: