iPhone 12 Pro Max Seeing Strong Demand in U.S. as Consumer Spending Rises

The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021.

apple store iphone 12 customers
The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said increased consumer spending correlated with consumers shifting to more expensive iPhone models.

"Apple did very well as it emerged from the COVID-19 pandemic," said Josh Lowitz, a CIRP co-founder. "Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple's own retail locations to buy those iPhones."

cirp iphone 12 3q21
The shift to more expensive models resulted in the iPhone's average selling price in the United States rising to $869 in the June 2021 quarter, added Lowitz.

The research note also indicates that Apple experienced a significant increase in iPhone sales through its retail operations, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to a previous high of 21% in September 2020, according to CIRP.

CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac, or Apple Watch in the April-June 2021 period.

Related Roundup: iPhone 12
Tag: CIRP
Related Forum: iPhone

Top Rated Comments

svish Avatar
13 weeks ago
I have the 12 Pro Max. It is the best iPhone I have had till date. Really enjoy using it
Score: 8 Votes (Like | Disagree)
Will.O.Bie Avatar
13 weeks ago

iPhone Pro Max is the best iPhone Apple has ever made, period.
You forgot the words "magical" and "ahhhmazing" ?
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving Avatar
13 weeks ago
iPhone Pro Max is the best iPhone Apple has ever made, period.
Score: 6 Votes (Like | Disagree)
sw1tcher Avatar
13 weeks ago
iPhone 12 mini sales increased from March '21 to June '21 quarter. See, there's demand.
Score: 6 Votes (Like | Disagree)
cmaier Avatar
13 weeks ago

iPhone Pro Max is the best iPhone Apple has ever made, period.
no, it’s not.
Score: 6 Votes (Like | Disagree)
boak Avatar
13 weeks ago
The 11 is really crushing it
Score: 5 Votes (Like | Disagree)

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