Apple Tested Ceramic Apple Watch Edition Two Years Before It Launched

The ceramic Apple Watch Edition dated back to 2014, despite the high-end model not launching until 2016 with the Apple Watch Series 2, according to newly-shared images of a prototype casing.

ceramic apple watch series 0 2
The images, shared on Twitter by the prototype collector known as "DongleBookPro," show a prototype white ceramic original Apple Watch casing that was manufactured in 2014. The device runs internal software for testing purposes and it was made long before the first release of watchOS, but it looks largely identical to the white ceramic Apple Watch Edition that launched in 2016.

ceramic apple watch series 0 3
The images of the 2014 prototype show that Apple had reached a far stage of development on the ceramic Apple Watch Edition, but for unclear reasons, the company elected to only offer the original Apple Watch Edition in 18-carat gold, and held back the ceramic casing to replace the gold version in the lineup when the Series 2 launched in 2016.

ceramic apple watch series 0 1
Apple marketed the ceramic white Apple Watch Edition as a high-end option starting at $1,249, owing to its extremely unique finish.

At the time, Apple lauded the ceramic casing as strong, light, and scratch-resistant, being four times as hard as the stainless steel finish, while also featuring a "pearly, lustrous finish" that is extremely resistant to scratches and tarnishing.

The process of creating the Apple Watch Edition case begins with a high-strength zirconia powder that's combined with alumina to achieve its rich, white color. Each case is then compression molded, sintered, and polished using a diamond slurry, which results in a remarkably smooth surface and an exquisite shine. With this precise level of workmanship, every Apple Watch Edition case takes days to make.

Apple introduced a white ceramic Apple Watch Edition with the Series 2, and went on to expand the ceramic options by introducing a gray version with the Series 3. While there was no ceramic Apple Watch Edition for Series 4 models, Apple revived the high-end white ceramic Edition model for the Series 5. With the latest Apple Watch Series 6, there is again no ceramic version, with the Edition models featuring a cheaper titanium casing only.

Some fans of the unique white finish hope to see a ceramic option for the upcoming Apple Watch Series 7, which is seemingly made more likely by the alternating availability of the model in recent years, but there is no word on whether such a casing will again become available with the launch of the Series 7 later this year.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

caliguy Avatar
57 months ago
How long did they test Apple Card?


Attachment Image
Score: 18 Votes (Like | Disagree)
HiVolt Avatar
57 months ago
I've only ever bought the Sport Aluminum ones. The "Premium" ones aren't worth the price.
Score: 15 Votes (Like | Disagree)
ouimetnick Avatar
57 months ago
I’ve never understood the idea behind a $1200+ ceramic or $18,000+ gold Apple Watch. It’s not like these are classic time pieces. They are obsolete with in 8-9 years, and they will not retrofit new internals inside of the old enclosure. Unless you are trying to flaunt your wealth or are insanely rich, it seems like a poor way to spend money.
Score: 14 Votes (Like | Disagree)
calzon65 Avatar
57 months ago
I love the Apple watch, especially for how much technology has been compressed into such a small space, but I don't think of luxury when I think of the Apple watch or any of the other similar watches (i.e., wrist computers). For luxury watches, I think of Rolex or Patek Philippe. Not because the exorbitant price, but for the intricate workings and finishes of those watches, which in some cases requires over 1,000 hours to create.
Score: 12 Votes (Like | Disagree)
Howard2k Avatar
57 months ago

The Safire used Apple Watch is not pure enough to be as scratch resistant as Safire in "real" watches.
Apple Watches are real, I can assure you. We have a whole forum dedicated to them here. I know it might seem like some crazy consoiracy theory, but they really do exist. Check your local Apple store, they will even sell you one.
Score: 9 Votes (Like | Disagree)
CWallace Avatar
57 months ago

The images of the 2014 prototype show that Apple had reached a far stage of development on the ceramic Apple Watch Edition, but for unclear reasons, the company elected to only offer the original Apple Watch Edition in 18-carat gold, and held back the ceramic casing to replace the gold version in the lineup when the Series 2 launched in 2016.
I expect that reason can be explained with two words: Jony Ive.

I would not be surprised if he wanted the gold to be the only launch Edition model and a "cheap" (at a tenth the price) ceramic model would be seem as "devaluing the brand".
Score: 8 Votes (Like | Disagree)