Some New Apple TV 4K Users Report 4K Content Incorrectly Labeled as HD
A number of new Apple TV 4K owners are reporting that TV shows and movies in several apps are listed as HD rather than the expected 4K resolution.

Apple TV 4K 2021 shown on right (Image credit: sundeepch) Based on comments from
MacRumors forum members,
Apple Support Communities members, and
Reddit users, the issue can be found on native Apple content accessed through the iTunes Movies and TV Shows apps, but not the main TV app, while video on third-party services like HBO Max and Netflix is also affected.
The possibility that HDMI cables could have something to do with it has already been ruled out, as some users simply replaced their previous-generation Apple TV 4K with the new set-top box using the same cables, and the older model doesn't exhibit the same problem.
There's some debate among users over whether the videos listed as HD are actually playing back in 4K. If so, it would suggest a labeling bug. However, knowing for certain is being made more difficult by the fact that the Apple TV 4K consistently outputs a 4K signal to the connected television and upscales the content if necessary, regardless of its native resolution.
The problem has been replicated on both tvOS 14.6 and in the latest tvOS 14.7 beta. Several users report they've been in contact with Apple regarding the issue, but the usual hardware reset/cable change suggestions aren't helping and it's still unknown if a software-based solution is in the works.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...