Amazon to Shut Down Prime Now App and Move Two-Hour Deliveries into Main App - MacRumors
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Amazon to Shut Down Prime Now App and Move Two-Hour Deliveries into Main App

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Amazon has announced plans to discontinue its Prime Now delivery app and website by the end of the year. In a blog post, the company said it will fold its quick delivery options into the main Amazon app and website, a shift that has already occurred in India, Japan, and Singapore.

amazon prime now

Prime Now has become a customer favorite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores. To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location. Whether it's two-hour delivery from Amazon Fresh, Whole Foods Market, or one of our local stores like Bartell's in Seattle, Morrisons in Leeds, or Monoprix in Paris, Prime members will find what they need alongside the millions of items available on Amazon. Now that the Prime Now experience has a new home on Amazon, we will retire the Prime Now app and website worldwide by the end of this year.

In the U.S., Amazon began making two-hour delivery from Amazon Fresh and Whole Foods Market available on Amazon in 2019. The company says third-party partners and local stores around the world will be moved onto the main Amazon service by the end of 2021.


The change is part of a wider move to consolidate the company's many grocery services into the main Amazon platform. Amazon in January announced it would be discontinuing its separate Amazon Pantry service and shifting the household goods and grocery services covered by the brand into its main app and website.

Tag: Amazon Prime

Top Rated Comments

whirldy Avatar
whirldy
64 months ago

I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
I wish Amazon, et al., would implement Dark Mode!!

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Score: 10 Votes (Like | Disagree)
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Saturnine
64 months ago
I used Prime Now a fair bit a few years ago.

I thought the app was already deprecated as for the past few months it's encouraged former Prime Now users to use the 'Fresh' section of the main Amazon app.

Unfortunately, the 'Fresh' section is a bit of a mess. For example, if I wanted a new Echo I would have to search for it in the app and it would tell me it's available for delivery in a day or two. If I wanted two hour delivery, I would first have to search for Fresh to enter the Fresh section of the app, then search for the product I want.

The whole Prime/Prime Now/Fresh needs to be more transparent, at least in the UK.
Score: 5 Votes (Like | Disagree)
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Trenches
64 months ago
I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
Score: 3 Votes (Like | Disagree)
G
GigabitEthernet
64 months ago
My sense is that this was never very popular, at least in the UK.
Score: 3 Votes (Like | Disagree)
contacos Avatar
contacos
64 months ago

My sense is that this was never very popular, at least in the UK.
I did not even know there was a separate app.
Score: 2 Votes (Like | Disagree)
MacinMan Avatar
MacinMan
64 months ago
I've never heard of "Prime Now" what exactly is it? I have Amazon Prime, and have always just used the regular site / Amazon shopping App. For music and other audio services, I use my Echo devices, and Alexa. So, must never have been big if I haven't heard about it until now, or it's not available here. After typing this I just thought, Is Prime Now Amazon's Grocery service? I've heard of that (if it is) and from people I've talked to, it's really hit or miss over going to the store.
Score: 2 Votes (Like | Disagree)
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