Apple Tries to Limit Offensive AirTag Engravings... With Mixed Results

Apple's AirTag item trackers can be custom-engraved using text, numbers, and even emoji, but users looking to express some college humor will likely need to look elsewhere, because Apple's online AirTag personalization tool is easily offended.

airtag engraving 69
An ‌AirTag‌ is just big enough to fit up to four characters or up to three emoji. That might seem just enough to get dubiously creative with your diction, but as The Verge points out, Apple puts pretty strict limitations on what you can emblematize on an ‌AirTag‌.

For instance, a Pile of Poo emoji can't come after a Horse Face emoji, but other animal-poo combinations are fair game. Similar limitations apply to potentially offensive words spelt out with text, although some customers will surely find their own ways around the system.

airtag engraving no
This isn't the first time Apple has clipped the wings of would-be comedians and toilet humorists – many of the same emoji restrictions are present on AirPods and iPad engravings, for example. However, the ability to engrave several, more affordable AirTags is likely to introduce more people to Apple's guarded funny side.

airtag engraving emoji
AirTags‌‌‌ start at $29 each or $99 for a four-pack. Online orders open this Friday, April 23, with ‌‌‌AirTags‌‌‌ shipping April 30. Engraving is free.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

Populus Avatar
57 months ago
I’m a bit tired of all this “censor” Apple applies to make everything so politically correct. I know this message is going to receive a lot of downvotes but this time I’ll understand it, because it is a controversial comment. Even if MR deletes it, yeah, I can understand.

That said, it feels certainly silly when I try to type (swiping) swearing words on iOS 14 and Apple has forbidden many words and pair of words to appear in the suggestions, thus, making it impossible to use those words by swiping, both in English and Spanish. It feels childish, at least let us disable it if we want! (There are people over 18yo using Apple devices too). And no, including those words into the dictionary no longer works like it did on iOS 13.

On the device engravings I can understand the decision to an extent. But with the iOS keyboard and other areas, I cannot get it.
Score: 59 Votes (Like | Disagree)
binkie Avatar
57 months ago
Snowflakes.. Can’t even let a horse take a ****!
Score: 42 Votes (Like | Disagree)
imdropbear Avatar
57 months ago
Horse Poo is not okay but Unicorn Poo is? What kind of discrimination is that?
Score: 37 Votes (Like | Disagree)
Ted Lasso Avatar
57 months ago
Why no key emoji?
Score: 24 Votes (Like | Disagree)
gvanvoor Avatar
57 months ago
So if you're unlucky enough that your initials spell out something apple doesn't approve you can't have your initials engraved on the air tags either?
Score: 21 Votes (Like | Disagree)
Akrapovic Avatar
57 months ago

… lets say free speech?
You know you've found an American when they start talking about free speech without understanding that a private company not providing the specific option that you want doesn't come under free speach. But as long as we've got those freedumbs.

----

Anyway. I'd be more interested in the obvious oversights in emojis here. Why is the key emoji not there? Why not a house? and a car? so I can combine emoji into "Car Key" and "House Key" and where is the backpack emoji? It doesn't seem very well through through.
Score: 21 Votes (Like | Disagree)