Apple Continued to Dominate Wearables Market Across 2020

Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share.

applewatchseroundup
That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's competitors don't even come close. Xiaomi shipped an estimated 13.5 million wearable devices for 8.8 percent market share, followed by Samsung at 13 million devices and Huawei at 10.2 million devices.

wearable devices idc q4 2020
Apple Watch shipments rose an estimated 45.6 percent thanks to the different pricing intervals of the Apple Watch Series 6, SE, and Series 3, and "hearables" shipments of AirPods, AirPods Pro, and AirPods Max surged during the quarter.

Across all of 2020, IDC believes Apple shipped 151.4 million wearable devices for 34.1 percent market share. Xiaomi was the number two wearable device manufacturer in 2020 with 50.7 million devices shipped, followed by Huawei and Samsung with 43.5 million and 40 million devices shipped, respectively.

wearable devices idc 2020
Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates. During a January earnings call, Apple said that wearables set a new revenue record in fiscal Q1 2021, which corresponds to the fourth calendar quarter of 2020. Apple's wearables business is the size of a Fortune 120 company.

Tag: IDC

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

farewelwilliams Avatar
56 months ago

You should work for Samsung. Then you can tell them all the things they are doing wrong and how to fix it. Instead of making comments about how they are doing it wrong, be a part of the solution. But I get it. It’s much easier to complain and call people names then it is to actually do something.
What a stupid idea.

That's like saying "if you don't like butterfly switch keys or touchbar in MacBooks, go work at Apple and change it yourself".

Really?
Score: 13 Votes (Like | Disagree)
farewelwilliams Avatar
56 months ago
Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Score: 13 Votes (Like | Disagree)
ani4ani Avatar
56 months ago



Keep in mind, Samsung heard rumors of the Apple Watch back in 2012 and created 5 smartwatches in a span of 2 years before Apple released their first one.

Then, Samsung took the circular screen from the Moto 360 and took the rotating input mechanism from the Apple Watch to make their new smartwatches. They can't come up with good ideas on their own. They never will.

This goes to show you Samsung has no clue what they're doing. Apply the same logic to folding phones, smart tags, wireless earbuds, etc...being first doesn't mean it's going to be good and today's market proves it.
Even by Apple fanboys standards, this is fantasy! The "rotating input mechanism" err otherwise known as the crown has been the method used by watches for 500 years. The wrist wrapping mechanism was also not invented by Apple..or though the fantastical pricing of said item made in "special" silicon was.
Score: 8 Votes (Like | Disagree)
farewelwilliams Avatar
56 months ago

The "rotating input mechanism" err otherise known as the crown has been the method used by watches for 500 years.
Yet, Samsung didn't use it in their first 5 attempts at a smartwatch until *after* Apple Watch used it.

Did I say Apple invented the crown? Nope. You completely failed to understand what I'm saying. Either that or you're intentionally mischaracterizing what I'm trying to say because you don't really have much facts to base your accusations on.

Talk about fanboyism. ?‍♂️ ?‍♂️ ?‍♂️
Score: 7 Votes (Like | Disagree)
Apple_Robert Avatar
56 months ago
I think Apple will continue to dominate the wearables market. I use it more than I do my phone.
Score: 7 Votes (Like | Disagree)
farewelwilliams Avatar
56 months ago

Samsung just has a different approach. And is very successful by the way
They're only successful by copying ideas. That's their different approach. Sure.
Score: 7 Votes (Like | Disagree)