Apple today introduced a new "iPhone Carrier Offers" website in the United States, with the site more prominently highlighting carrier deals offered by AT&T, Sprint, T-Mobile, and Verizon.
A banner on Apple's iPhone purchase pages also points out various carrier discounts that are available, with "Special Offers Available" wording also included when choosing a carrier during the purchase process.
Apple previously highlighted carrier deals on its Financing website, but the new page specific to carrier deals is more noticeable and the deals are more heavily advertised on the iPhone product pages.
Carrier deals can be obtained when purchasing an iPhone from Apple, with the company highlighting up to $700 in savings from AT&T, up to $320 in savings from T-Mobile/Sprint, and up to $440 in savings from Verizon, with all of these deals related to trade-in bonuses.
Apple's carrier deal site breaks down the bonuses that are available from each carrier for each iPhone 12 model, and it provides links to the iPhone purchase pages and options to chat with an iPhone specialist for more info.
Apple relies on carrier deals and trade-in offers to make iPhone pricing more attractive for consumers, so it makes sense for the company to put more emphasis on the price drops that customers can get when using a carrier trade-in option. Apple also has its own trade-in deals that are available separately.
Call me crazy - I hold on to my old devices, and always pay off the phones I purchase up front. Beats having to rely on cellphone providers and being handcuffed to them.
I don’t think the problem is that carrier deals aren’t prominent enough; I think the problem is that they’re plain awful. The savings you’d get from trading-in would be eaten up by needing to move to an unlimited plan.
but why is using an older device preferable to using your current device for that purpose? Not knocking it, I've just really never understood the point.
Ah, well for development, that makes sense.
Works with older speakers, adds hey Siri, plays Apple or other music, and leaves current phone available. Example, older Bose Wave Radio. Wire iPhone 5s to audio input of Bose, use hey Siri to control music. Hey Siri play my list. Also Hey Siri, what's the weather today or pause. Nice high-quality office speaker on the cheap.
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