Kuo: Apple Car Still in Early Stages, Unlikely to Launch Until 2025-2027 at Earliest

Earlier this week, Reuters reported that Apple is targeting 2024 for production of its long-rumored electric vehicle with "next level" battery technology, but Apple analyst Ming-Chi Kuo believes that a launch is unlikely until 2025-2027 at the earliest.

Apple car wheel icon feature purple
In a research note today, obtained by MacRumors, Kuo said that Apple Car specifications have yet to be finalized, adding that he would not be surprised if the vehicle's launch timeframe is pushed out even farther to 2028 or later:

We predicted in a previous report that Apple will launch Apple Car in 2023–2025 […] However, our latest survey indicates that the current development schedule of Apple Car is not clear, and if development starts this year and everything goes well, it will be launched in 2025–2027 at the earliest. Due to changes in the EV/self-driving market and Apple's high-quality standards, we would not be surprised if Apple Car's launch schedule is postponed to 2028 or later.

Kuo said the market is "overly bullish" about the Apple Car's launch schedule, and he has advised investors to avoid buying Apple Car-related stocks at this time.

While he does not believe that the Apple Car has no chance of success, Kuo said there is uncertainty about how competitive Apple would be in the EV/self-driving vehicle market due to the company lagging behind in deep learning/artificial intelligence:

The market has high expectations for Apple Car. Still, we remind investors that although Apple has a variety of competitive advantages, it is not always successful in new
business. For example, Apple failed to enter the smart speaker market. The demand for HomePod and HomePod mini were lower than expected, and the development of new smart speaker models had been temporarily suspended. The competition in the EV/self-driving car market is fiercer than that for smart speakers, so we think it's perilous to jump to the conclusion that Apple Car will succeed.

If Apple Car wants to succeed in the future, the key success factor is big data/AI, not hardware. One of our biggest concerns about Apple Car is that when Apple Car is launched, the current self-driving car brands will have accumulated at least five years of big data and be conducive to deep learning/AI. How does Apple, a latecomer, overcome this lagging gap?

Reuters claimed that Apple's self-driving vehicle will feature a unique "monocell" battery design that "frees up space inside the battery pack by eliminating pouches and modules that hold battery materials," potentially resulting in longer range per charge.

Tesla CEO Elon Musk recently reacted to the Apple Car rumors on Twitter, claiming that a "monocell" battery is "electrochemically impossible." Musk also claimed that "during the darkest days" of Model 3 production, he reached out to Apple CEO Tim Cook to discuss the possibility of Apple acquiring Tesla for a fraction of its current value, but Cook apparently declined the meeting.

All in all, it sounds like the Apple Car remains a distant reality.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

shyam09 Avatar
59 months ago
Basically, it'll come when it comes. No one knows anything and it's not launching in the next 2 years.
MacRumor's Buyer's Guide: Safe to Buy a Car Now
Score: 41 Votes (Like | Disagree)
sniffies Avatar
59 months ago
Hopefully wheels are included
Score: 26 Votes (Like | Disagree)
jaymc Avatar
59 months ago

As someone who owns a Tesla... yes, you will. You would be very surprised how very comfortable you get when you become accustomed to the autonomous capability of your car.
I own a Tesla, and no you don't.
Score: 16 Votes (Like | Disagree)
ericwn Avatar
59 months ago
As much as I like Apple products, I will never put my life into the hands of a self-driving car.
I’ll never give them my horse for THAT!
Score: 16 Votes (Like | Disagree)
cmaier Avatar
59 months ago

As someone who owns a Tesla... yes, you will. You would be very surprised how very comfortable you get when you become accustomed to the autonomous capability of your car.
When my non-self-driving Tesla was in the shop for more than a month i was given a self-driving Tesla as a loaner.

It was terrible. The entire time you have to be on alert and ready to take control. It’s actually easier to just turn it off - a lot less stressful. The only useful part, to me, were features that exist on non-self-driving cars anyway (e.g. smart cruise control that maintains distance). Having to try and guess what the car might suddenly do (for example, on a certain stretch of california 101 it wanted, every time, to run me into a medium), and be ready to counteract the car at any time, requires so much more energy than just driving it myself.
Score: 16 Votes (Like | Disagree)
Sodium Chloride Avatar
59 months ago
It doesn’t include the wheels. Wheels cost extra. https://www.apple.com/shop/product/MX572ZM/A/apple-mac-pro-wheels-kit
Score: 12 Votes (Like | Disagree)