Apple Held Acquisition Talks With Podcast Network Wondery

Apple has held talks with podcast network Wondery about a potential acquisition, reports Bloomberg. Wondery is responsible for popular podcasts that include "Dirty John" and "Dr. Death," among others.

Apple Podcast Alternate
Wondery is looking for $300 to $400 million and has also held talks with Sony Music Entertainment and other companies, though Spotify is said to be "out of the running." At that price point, Bloomberg says that it would mark one of the largest deals in the podcasting market.

A deal is expected to be established in the coming months, but it's not yet clear if Apple will go through with the purchase as things are still in the discussion stage. Wondery has a monthly audience of more than eight million people, which would be a major score for Apple as it aims to ramp up its podcasting efforts.

A Wondery purchase would provide Apple with a library of original content along with a source for ideas that could eventually be turned into television shows. Wondery is already working on TV shows based on podcasts, including a WeWork series that's going to premiere on Apple TV+.

Rumors this year have suggested Apple is looking to buy exclusive original podcasts to better compete with Spotify's podcast offerings. Apple has specifically been seeking podcasts that could eventually be adapted into future TV+ content, and it plans to create podcasts that will augment its TV shows.

Apple competitor Spotify has been focusing heavily on podcasts and has purchased Gimlet Media, known for podcasts like "Reply All" and "Homecoming." Apple has long been a leader in the podcasting sphere thanks to the Podcasts app, which it has been improving in recent years, but Spotify has been making inroads in podcasting.

Apple has already purchased a couple of podcasting companies. In 2017, it bought Pop Up Archive to improve search, and in early 2020, it bought podcasting service Scout FM, designed to turn podcast shows into radio-style stations.

Top Rated Comments

xxray Avatar
23 months ago
Is this the one time that competition isn’t good for the consumer? Podcasts were supposed to be free, cross-platform, easily accessible. Now, I’m going to have to keep switching apps depending on which app the podcast is located due to Apple and Spotify competing for ownership.

Sigh, I wish Spotify never started this.
Score: 6 Votes (Like | Disagree)
alayal Avatar
23 months ago
I think Apple can do this because of the big pockets but the main focus should be on hardware, software and R&D which is are their core values.
It really bugs me they quit the Airport lineup while they expend billions in media content.
Score: 2 Votes (Like | Disagree)
mattriff Avatar
23 months ago
Wondery makes great true-crime podcasts. I actually pay for Wondery+ to support them. I'd much rather see them with Apple than Spotify or SiriusXM (who has also been buying stuff up). I fear the Netflix-ization of podcasting, but models where you can listen for free with ads or as part of a subscription without aren't bad.
Score: 1 Votes (Like | Disagree)
q64ceo Avatar
23 months ago
Please, no. Wondery has excellent podcasts. I don't want to see them having to edit their future content to make it more Apple corporate friendly.
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
23 months ago

I used to listen to the Business Wars podcast by Wondery. Each set of 4-5 episodes would focus on the history/dynamic of two competing companies in any given space. Marvel vs. DC, Nike vs. Adidas, Apple vs. Microsoft, McDonald's vs. Burger King, etc.

I really appreciated the more produced and polished format over podcasting's usual 2-5 dudes talking. I LOVE when podcasting does something different than that. More radio dramas and scripted shows and tightly produced radio documentaries please!

I also think that Apple's radio stations (AppleMusic 1, AppleMusic Hits, and AppleMusic Country) could use the addition of AppleTalk where they stream the best talk radio (podcasts) around the clock.
That is a good idea about AppleTalk. I like good talk radio.
Score: 1 Votes (Like | Disagree)
iDento Avatar
23 months ago
So, if audiobooks are movies, this Wondery thing is the TV shows for the ears?
Score: 1 Votes (Like | Disagree)

Related Stories

apple original podcast hooked

Apple Debuts True-Crime Podcast 'Hooked' as First Standalone Original

Wednesday November 3, 2021 9:04 am PDT by
Apple today debuted "Hooked," a true-crime podcast, seemingly as the company's first wholly standalone original podcast series. While Apple has already begun its venture into original podcasts with the likes of "Oprah's Book Club" and "For All Mankind: The Official Podcast," Hooked is the first Apple Original podcast that is seemingly not tied to an Apple TV+ series in any way. "The Line" ...
Apple Podcast Alternate

Apple Announces Apple Podcasts Subscriptions

Tuesday April 20, 2021 10:18 am PDT by
Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
maxresdefault

The MacRumors Show: Rene Ritchie Talks Mac Studio Performance and Studio Display Controversy

Friday March 25, 2022 10:18 am PDT by
Acclaimed Apple content creator Rene Ritchie joins us on The MacRumors Show podcast this week to reflect on the all-new Mac Studio and Studio Display now that users have had a chance to spend some time with the machines. Subscribe to the MacRumors YouTube channel for more videos. The eighth episode of The MacRumors Show takes a look at the Mac Studio and Studio Display's real-world...
Podcasts Feature

Apple Podcasts Subscriptions Launching on June 15

Wednesday June 9, 2021 10:10 am PDT by
Apple will make Podcasts subscription options available starting on Tuesday, June 15, Apple said today in an email that was sent out to podcasters (via The Verge). Support for Podcasts Subscriptions was introduced with the iOS 14.6 update, but in late May after releasing the update Apple said that the rollout of the feature would be delayed until June to make sure that the "best experience"...
Apple TV Plus The Line

Apple Launches True Crime Podcast and Apple TV+ Series 'The Line'

Tuesday April 6, 2021 7:04 am PDT by
Apple has today announced the launch of a new true crime podcast and Apple TV+ show titled "The Line" (via Variety). The Line encompasses two independent non-fiction series about the same subject, including a six-part non-fiction podcast and a four-part limited documentary series on Apple TV+. The multi-media series is set to expose "previously untold aspects" about the story of former...
spotify timestamp sharing

Spotify Mobile App Gains Podcast Timestamp Sharing Feature

Tuesday May 11, 2021 2:07 am PDT by
Spotify has announced the availability of podcast timestamp sharing, a new feature of its mobile app that lets users share podcasts beginning at a particular moment. Previously, it was only possible to share a podcast link to an entire episode on Spotify. Timestamp sharing means the shared podcast will play for the recipient from the time that the sender chooses, allowing them to highlight...
Apple Best of Podcasts 2021

Apple Celebrates Best Podcasts of 2021

Tuesday November 30, 2021 5:34 am PST by
Apple has today shared a press release celebrating the best and most popular podcasts of 2021, as curated by the Apple Podcasts editorial team. Apple named "A Slight Change of Plans" with Maya Shankar as "Best Show of the Year." The show combines storytelling with cognitive and behavioral science to help listeners navigate change in their lives, including real-world stories about change when ...
Amplifipodcastpyramid V5

Apple Podcasts Now Lists 2 Million Shows, But Almost Half of Those Titles Have Only Three or Fewer Episodes

Wednesday April 7, 2021 2:10 am PDT by
According to the latest podcast analytics, Apple's Podcasts platform recently surpassed 2 million titles, however almost a quarter of those shows have only published one episode, suggesting the numbers are inflated by so-called "once-and-done" podcasts. Breaking down the latest statistics provided by Podcast Industry Insights, industry advisor Amplifi Media found that 26% of listed podcasts...

Popular Stories

Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

Five iPhone 14 Rumors You May Have Missed

Thursday August 4, 2022 6:05 am PDT by
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
banish safari app pop ups

New iOS App Blocks Those Annoying 'Open in App' Pop-Ups in Safari

Friday August 5, 2022 2:47 am PDT by
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website. It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
top stories 7aug22

Top Stories: iPadOS 16 Delayed, iPhone 14 Pro Rumors, Studio Display Speaker Issues

Saturday August 6, 2022 6:00 am PDT by
The big Apple news this week was word that the upcoming iPadOS 16 update apparently won't be arriving alongside its counterpart update for the iPhone in September, largely due to a need to continue refining the new Stage Manager multitasking feature. Other popular stories this week included more hints about the iPhone 14 Pro's rumored always-on display, potential design leaks for the...