Apple maintained its lead in the global wearables market in the second quarter of 2020, according to research conducted by IDC.
The market for wearable devices grew 14.1% overall during the second quarter of 2020, thanks to strong demand for "hearables," such as AirPods, and continued interest in health tracking metrics amid the global health crisis. The top vendors such as Apple, Huawei, and Xiaomi gained market share, while other vendors struggled to attract new customers. Fitbit notably declined by 29.2 percent.
Apple shipped 5.9 million more wearables in the second quarter of 2020 compared to the same time last year; an increase of 25.3 percent. The company's market share of wearables grew from 31.1 percent to 34.2 percent. Huawei followed at a distant second place, shipping 18.5 million units less than Apple.
Hearables showed considerably stronger demand than smartwatches and fitness trackers, growing by 32.6 percent, and accounting for 60 percent of all wearables during the quarter. Apple led the sector again here, shipping 23.7 million AirPods and Beats devices in total, followed by Samsung and Xiaomi.
Apple is expected to launch new AirPods and Apple Watch Series 6 models in the immediate future. The upcoming products will likely help Apple maintain its dominant lead in the wearables market.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
There is literally no competition for the Watch, Apple could not release a new watch for 3-4 years and it would still be number one. I tried the Galaxy Watch and it was terrible, inaccurate health data, shoddy hear rate monitor, almost no dev support since its Tizen, Bixby is laughable even for simple tasks, build quality is meh (chunky plastic), and the performance is passable but not near as fluid as WatchOS.
I was looking at the current options available & I can’t decide what to go for (assuming the options are the same for series 6). There’s too many options
