Apple maintained its lead in the global wearables market in the second quarter of 2020, according to research conducted by IDC.
The market for wearable devices grew 14.1% overall during the second quarter of 2020, thanks to strong demand for "hearables," such as AirPods, and continued interest in health tracking metrics amid the global health crisis. The top vendors such as Apple, Huawei, and Xiaomi gained market share, while other vendors struggled to attract new customers. Fitbit notably declined by 29.2 percent.
Apple shipped 5.9 million more wearables in the second quarter of 2020 compared to the same time last year; an increase of 25.3 percent. The company's market share of wearables grew from 31.1 percent to 34.2 percent. Huawei followed at a distant second place, shipping 18.5 million units less than Apple.
Hearables showed considerably stronger demand than smartwatches and fitness trackers, growing by 32.6 percent, and accounting for 60 percent of all wearables during the quarter. Apple led the sector again here, shipping 23.7 million AirPods and Beats devices in total, followed by Samsung and Xiaomi.
Apple is expected to launch new AirPods and Apple Watch Series 6 models in the immediate future. The upcoming products will likely help Apple maintain its dominant lead in the wearables market.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
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Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
There is literally no competition for the Watch, Apple could not release a new watch for 3-4 years and it would still be number one. I tried the Galaxy Watch and it was terrible, inaccurate health data, shoddy hear rate monitor, almost no dev support since its Tizen, Bixby is laughable even for simple tasks, build quality is meh (chunky plastic), and the performance is passable but not near as fluid as WatchOS.
I was looking at the current options available & I can’t decide what to go for (assuming the options are the same for series 6). There’s too many options
