Apple Takes Legal Action Against Small Company With Pear Logo

Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada.

prepear vs apple

Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, arguing that its attributes are too similar to its own logo.

The company said via a post on Instagram that Apple "has decided to oppose and go after our small business' trademark saying our pear logo is too close to their apple logo and supposedly hurts their brand". The post goes on to describe the action as "a big blow to us at Prepear," and sets out the intention to retain the original logo and "send a message to big tech companies that bullying small businesses has consequences."

The company has launched a Change.org petition in an attempt to persuade Apple to "drop its opposition of the Prepear Logo, and help stop big tech companies from abusing their position of power by going after small businesses like ours who are already struggling due to the affects of Covid-19."

Prepear says that it is a "very small business" with only five team members, and explains that legal costs from the dispute have already cost thousands of dollars and the layoff of a team member.

"Apple has opposed the trademark application for our small business, Prepear, demanding that we change our obviously pear shaped logo, used to represent our brand in the recipe management and meal planning business... Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple," the petition claims. "It is a very terrifying experience to be legally attacked by one of the largest companies in the world, even when we have clearly done nothing wrong, and we understand why most companies just give in and change their logos."

The petition has currently reached almost 9,000 signatures, and the founders hope it will reach 10,000.

Prepear says that Apple "has opposed dozens of other trademark applications filed by small businesses with fruit related logos," even in cases where the logo or industry is dissimilar to Apple's. Logos have been the source of legal action by Apple in the past, such as the case against a Norwegian political party and a German cycling path.

Update: Image from the trademark opposition paperwork filed by Apple:

claim

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
orka desktop

MacStadium Releases Free Orka Desktop macOS Virtualization Software

Wednesday July 10, 2024 6:55 am PDT by
Mac cloud services provider MacStadium today unveiled Orka Desktop, a free virtualization tool that allows Mac users to create and manage macOS virtual machines locally via an easy-to-use admin panel. Orka users can create or download custom macOS images locally for their own personal use, or to collaborate with team members using a familiar workflow, versioning, audit, and review controls....

Top Rated Comments

wyarp Avatar
51 months ago

Before all the youngsters enter. They need to do this to defend their own logo. Go read law.

I am by no means an expert in trademark law, though we did cover it in our university course so understand the basics (at least as far as the UK is concerned.)

To be clear, Apple DO NOT need to do this to protect their brand. The name is different, the logo is distinctly different, the purpose of the company is different. This logo and company in NO WAY harms Apple as a business, it is not connected to the same business sector as Apple and DOES NOT confuse customers to thinking there is a connection. It’s a disgrace for then to go after to such a small company on such a tenuous claim.

Apple do not own the rights to all fruit based names nor fruit based logos.
Score: 192 Votes (Like | Disagree)
aaronhead14 Avatar
51 months ago
Ridiculous. They don’t even look remotely similar!
Score: 152 Votes (Like | Disagree)
q64ceo Avatar
51 months ago
Are you ****ing kidding me?
Score: 136 Votes (Like | Disagree)
twistedpixel8 Avatar
51 months ago

Look up trademark law and the result of not defending this.

Apple (or any company in a similar situation) must do this to defend their mark.
What the heck are you talking about? No, that’s not how it works at all. That only works IF THE LOGO LOOKS REMOTELY SIMILAR.
Score: 125 Votes (Like | Disagree)
wilhoitm Avatar
51 months ago
It is clearly a Pear not an Apple!
Score: 92 Votes (Like | Disagree)
inkswamp Avatar
51 months ago

Before all the youngsters enter. They need to do this to defend their own logo. Go read law.
That only applies if there's any chance of market confusion.

For example, if I open a burger stand with a single golden arch and call it McDougals, I'm going to get sued rightly into oblivion.

A company using a green outline of a pear for a logo that isn't even remotely similar in design to Apple's very well-recognized logo isn't in any way causing market confusion. This lawsuit is BS, and Apple is completely and utterly in the wrong for doing this.

I hope Apple gets their butt handed to them and that this company counter-sues for damages.
Score: 85 Votes (Like | Disagree)