Apple Donates Proceeds From John Lewis Documentary to Museums Honoring His Legacy

Apple is donating proceeds that it receives from the "John Lewis: Good Trouble" documentary to museums that honor his legacy, Apple announced today.


Funds from the documentary, which was released on July 3, will be provided to the National Civil Rights Museum in Memphis, Tennessee, and the National Museum of African American History and Culture in Washington, D.C.

"Representative John Lewis's life and example compel each of us to continue the fight for racial equity and justice," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "This film celebrates his undeniable legacy, and we felt it fitting to support two cultural institutions that continue his mission of educating people everywhere about the ongoing quest for equal rights."

US Congressman and civil rights leader John Lewis passed away on July 17. Apple over the weekend had a full page tribute on its website, and Apple CEO Tim Cook shared a commemorative tweet. Apple has also created a Spotlight collection of curated articles that remember Lewis and celebrate his legacy, plus there's a collection of episodes that honor his life available on Apple Podcasts.

Apple customers in the United States and Canada can rent "John Lewis: Good Trouble" through the Apple TV app on Phone, iPad, ‌Apple TV‌, iPod touch, Mac, select Samsung and LG smart TVs, and Amazon Fire TV and Roku devices. "Good Trouble" takes audiences through Lewis's more than 60 years of civil rights activism.

In her intimate account of legendary US Representative John Lewis's life and legacy, director Dawn Porter takes audiences through his more than 60 years of extraordinary activism -- from the bold teenager on the front lines of the civil rights movement to the legislative powerhouse he was throughout his career. After Lewis petitioned Dr. Martin Luther King Jr. to help integrate a segregated school in his hometown of Troy, Alabama, King sent "the boy from Troy" a roundtrip bus ticket to meet with him.

From that meeting onward, Lewis became one of King's closest allies. Lewis organized Freedom Rides, which left him bloodied or jailed, and stood at the front lines in the historic marches on Washington and Selma. Lewis continued to protect civil rights as a member of Congress. He never lost the spirit of "the boy from Troy" and had called on his fellow Americans to get into "good trouble" until his passing on July 17, 2020. "John Lewis: Good Trouble" is a moving tribute to the real-life hero at the forefront of many hard-won battles for lasting change.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

ScottishDuck Avatar
13 months ago

I can never understand how Macrumors would call something "political or social" in nature. Everything is political or social. Controversial is a better word. But why would a doc film on John Lewis be controversial?
Because rather than tackle the virulent racism on this site they'd rather tag anything that upsets racists as "political" and have it condemned to the hell forum.
Score: 9 Votes (Like | Disagree)
Analog Kid Avatar
13 months ago
Aside from the donations, which I'm sure are welcome, this also served to raise the profile of the documentary. I hadn't realized it was out there, and I'm glad to hear it was released before his death, not rushed afterwards. I look forward to watching it.
Score: 8 Votes (Like | Disagree)
CarlJ Avatar
13 months ago

Controversial is a better word. But why would a doc film on John Lewis be controversial?
Because some here aren’t in favor of civil rights for everybody.
Score: 7 Votes (Like | Disagree)
PickUrPoison Avatar
13 months ago
Nice tribute. It willing be upsetting to some here, however, who choose to see themselves as victims—something Lewis never did.
Score: 5 Votes (Like | Disagree)
Apple_Robert Avatar
13 months ago
Good on Apple.

I didn’t agree with John’s politics most of the time. However, I admire his civil rights work. He struck me as a passionate, honest man.
Score: 4 Votes (Like | Disagree)
citysnaps Avatar
13 months ago
Good to know. We were planning on watching it this weekend knowing it's available on Amazon Prime. That it's on Apple TV+ and that Apple is donating its proceeds to organizations that honor Lewis, makes that an easy decision to go with Apple TV+.

A deep tip-of-my-cap to John Lewis and his 60+ years of service and activism!
Score: 3 Votes (Like | Disagree)

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