European Commission Launches Internet of Things Probe Targeting Siri, Alexa and More

Alexa, Siri, Google Assistant, and other voice assistants and connected home products are the target of a new Internet of Things probe the European Commission launched today.

The European Commission says that it's aiming to prevent big companies from becoming "gatekeepers" of the Internet of Things through market domination and data collection.

ios14compactsiri

The potential is incredible. But we'll only see the full benefits - low prices, wide choice, innovative products and services - if the markets for these devices stay open and competitive. And the trouble is that competition in digital markets can be fragile. When big companies abuse their power, they can very quickly push markets beyond the tipping point, where competition turns to monopoly. We've seen that happen before. If we don't act in good time, there's a serious risk that it will happen again, with the Internet of Things.

And one of the key issues here is data. Voice assistants and smart devices can collect a vast amount of data about our habits. And there's a risk that big companies could misuse the data collected through such devices, to cement their position in the market against the challenges of competition. They might even use their knowledge of how we access other services to enter the market for those services and take it over.

It's important, says the European Commission, to ensure that smart devices are "truly interoperable" with one another as the Internet of Things market grows, allowing customers the freedom to find the best product on the market without worrying which about which devices it might or might not be compatible with.

The sector inquiry into the Internet of Things will allow the European Commission to "spot problems" and then "take action while there's still time." Right now, the European Commission is seeking data and has sent questionnaires to 400 companies in Europe, Asia, and America that sell smart home appliances, wearables, and voice assistants, along with businesses that provide services that can be used through the aforementioned devices.

The European Commission is questioning companies on how smart products work together and possible problems that might arise making them interoperable. The results of the questionnaires will let the commission find situations where "companies may have broken the competition rules" and will provide information for future regulatory initiatives.

Apple's ‌Siri‌ voice assistant was specifically mentioned in the commission's letter, and the Cupertino-based company will also likely have to answer questions about HomeKit, its smart home framework that supports HomeKit-connected devices.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...

Top Rated Comments

itsmeaustend Avatar
68 months ago
Just another example of lawmakers getting involved with things they know nothing about.
Score: 11 Votes (Like | Disagree)
ruka.snow Avatar
68 months ago

TF does that mean? “...that smart devices are "truly interoperable" with one another...” What a load of horse manure. Since when are Xbox games playing on a PlayStation or Nintendo? No, not everything is universal and compatible with the world. And that’s the manufacturer’s decision. The EU can develop their own unicorn product if they think they can please everyone. Smh
It isn't anything to do with games consoles. They are making it so you don't get caught up always having to buy Philip's lightbulbs because they are the only ones that work with your phone.
Score: 8 Votes (Like | Disagree)
johnnytravels Avatar
68 months ago

The European Commission says that it's aiming to prevent big companies from becoming "gatekeepers" of the Internet of Things through market domination and data collection.

That is hilarious to me.. what exactly are they doing with their commissions? Collecting data and becoming gatekeepers themselves. Some serious bias happening toward tech companies to say the very least.. not that they are squeaky clean by any means.
It's hilarous to you because you don't understand the difference between a corporation and a government.
Score: 8 Votes (Like | Disagree)
Lounge vibes 05 Avatar
68 months ago
Didn’t Apple, Google, and Amazon just enter in agreement that would make this all actually work? Like all of the smart home devices would work together, no matter what platform it was on? Wouldn’t that solve this problem
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
68 months ago

They just need to make an ISO like standard, like WiFI and Bluetooth.
Great idea! They could call it ZigBee.
Score: 6 Votes (Like | Disagree)
dredlew Avatar
68 months ago
TF does that mean? “...that smart devices are "truly interoperable" with one another...” What a load of horse manure. Since when are Xbox games playing on a PlayStation or Nintendo? No, not everything is universal and compatible with the world. And that’s the manufacturer’s decision. The EU can develop their own unicorn product if they think they can please everyone. Smh
Score: 4 Votes (Like | Disagree)