Apple Details Safety Measures When Reopening Apple Retail Stores, Including Curbside Pickup and Drop-off Option

Apple Senior Vice President of Retail & People Deirdre O'Brien today published a letter regarding Apple's approach on the reopening of retail stores. O'Brien mentioned that over 100 stores globally have already reopened their doors.

applestoresantamonica
The letter notes that when a store does reopen, face coverings will be required for both Apple employees and customers. Apple will also be providing face coverings to those who do not bring their own.

In addition to face coverings, temperature checks will be taken at store entrances and posted health questions will help in screening one who may have been exposed to COVID-19. O'Brien also mentions that deep cleaning on surfaces, display products, and highly trafficked areas will take place frequently throughout the day.

Customers who do enter Apple's retail stores will have "plenty of space," according to O'Brien. Apple will be limiting occupancy in each store, which will help in renewing Apple's focus on "one‑on‑one, personalized service at the Genius Bar and throughout the store."

O'Brien also details Apple's approach to serving its customers more effectively. As an alternative to entering some physical stores, customers can expect to see curb-side pickup and drop off options. As usual, customers can continue to place orders online for an at home delivery. After opening its first US stores last week, Apple will continue to reopen its US stores on a gradual basis.

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...

Top Rated Comments

lostom Avatar
75 months ago
I visited a store last week, ( in Aus), the process worked ok.
I was buying new device, the staff outside the store all wearing masks and gloves (I think gloves, might be wrong), answered the Q's from a sign and confirmed my info, they took my details, temp check, mask issued and then in a line.
The was the worst part, it was quite a long wait, I'd recommend order online for a pickup, in hindsight.

There is a separate line for pickups.

When I got the front of the line, the girl, ordered my device, another staff member brought it to the front of the store, scan, pay, finished.
It was pretty seamless and easy, well managed.
They were only letting inside around 20 people, I'd estimate.

Attachment Image
Score: 9 Votes (Like | Disagree)
KPOM Avatar
75 months ago

I always wonder what is the point of temperature reading. One can always suppress/mask out fever with Tylenol. So what does no high fever prove? Also, COVID-19 is asymptomatic. So you could be positive and is touring Apple Store days before you show symptoms. I think all these procedures are just for show, to appease our superficial anxieties. Requiring everyone to wear masks, alcohol wipes, 6ft separation, high ceiling, constantly circulating air flow upward/outward... these are more tangible, realistic measures.
Nothing is foolproof, but it’s entirely possible that people don’t even know they have a fever. That’s why we use thermometers in the first place. Better to identify the symptomatic than no one at all.


You must not live in an area where there is still a lot going on with regard to the virus and its spread; grocery stores here prefer that customers wear a mask (I'm not sure that it is absolutely required, though), and I am perfectly willing to go with that, as after all I do need to eat and I do need to buy food..... I don't go to Walmart, not my kind of store, so no idea of what they are or are not requiring. I haven't been anywhere but my local grocery store (and the post office once) in the past two months so I haven't run into a situation where someone checks my temperature before I enter the premises. I have no reason to object to that if it is deemed necessary...... Today's contactless digital infrared-type thermometers are a whole lot more comfortable and faster than the old-fashioned mercury thermometers we stuck in our mouths!
I’m OK wearing a mask, though I understand why people might think it is just TSA-style security theatre. It is more likely to prevent you from spreading than from catching it from others. But Asian countries have contained Covid better than North America or Europe, and masks are more common there, so we might as well try it here.
Score: 8 Votes (Like | Disagree)
glowplug Avatar
75 months ago
If those complimentary face masks have an Apple logo they’ll have a few hundred customers lined up at the door.
Score: 8 Votes (Like | Disagree)
paulvee Avatar
75 months ago

Any store that makes me wear a mask is a store I won’t shop in anymore. And a freaking temperature check to get inside?! Why would you have to wear a mask to shop at Apple but not at a grocery store or WALMART?? This whole thing is so ludicrous and I can’t believe what has happened to society.
I understand that you don’t care about the common good. Stores make you wear pants and shirts, but are you going to protest? Your behavior is despicable.
Score: 7 Votes (Like | Disagree)
ghanwani Avatar
75 months ago

This seems like a reasonable approach. Let’s see how other retailers respond.
There’s nothing new here. This is what grocery stores are already doing.
Score: 6 Votes (Like | Disagree)
IssuesGuy Avatar
75 months ago
I always wonder what is the point of temperature reading. One can always suppress/mask out fever with Tylenol. So what does no high fever prove? Also, COVID-19 is asymptomatic. So you could be positive and is touring Apple Store days before you show symptoms. I think all these procedures are just for show, to appease our superficial anxieties. Requiring everyone to wear masks, alcohol wipes, 6ft separation, high ceiling, constantly circulating air flow upward/outward... these are more tangible, realistic measures.
Score: 6 Votes (Like | Disagree)