Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos

Apple this week shared a series of inspiring videos tied to its "Everyone Can Create" and "Everyone Can Code" initiatives on its YouTube channel in Brazil. The titles and captions are in Portuguese, but some of the videos have English narration.

The first video interviews students on what creativity means to them, while the other videos highlight students using Apple's free Swift Playgrounds app to learn how to code in classrooms around the world, including in Orange, California; Blackpool, England; Osaka, Japan; Querétaro City, Mexico; and Sainte-Julie, a suburb of Montreal, Canada.



Everyone Can Create is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies, and coding. The series of guides teach students to develop ideas through drawing, music, video, and photos on the iPad.

Everyone Can Create resources are available through Apple Books, while the Swift Playgrounds app is available on the App Store.

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

imnotthewalrus Avatar
73 months ago
It’s nice that Apple is at least somewhat involved in education, however gone are the days when someone wanted Apple training on advanced learning. I was a creative for 8 years before they ditched the One To One program and traditional workshops, and I was certified in Logic Pro. Now there is ZERO help for pro apps.
Score: 4 Votes (Like | Disagree)
Darth Tulhu Avatar
73 months ago

But not everyone should?
Why?

Not everything that's created needs to be for public consumption.

I for one like to make music for me and no one else. I'm nowhere near as good to be a pro, but I'm good enough to enjoy it.

My daughter loves to draw on her iPad, and has gotten so proficient she was getting requests for monetization on Instagram on a few of her posts. But she doesn't do it for the money or the adulation. Not even I have seen all her work (she refuses to show it all).

My son loved to make stop motion videos with his action figures. All stuff no one outside the family will ever see, but it was fun for him to DO.

The creative process is it's own reward, which is what Apple is really going for here.

Everybody can use a hobby...
Score: 3 Votes (Like | Disagree)
otternonsense Avatar
73 months ago
Oh, Apple. I understand the "get them while they're young" approach. But is it fair advertising for the Brazilian educational system and its cultural/financial/social reality and needs to show jolly Californian upper class schoolkids? A bit ivory-towery perhaps?
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
73 months ago
Just makes me think of the greatest monologue in all of cinema...

I have made no secret of my disdain for Mr. Jobs's famous motto: Anyone can create. But I realize, only now do I truly understand what he meant. Not everyone can become a great creator, but a great creator can come from anywhere.
The whole movie is pretty great, but the entire monologue (not just my excerpt) elevates the whole thing over the top. Perfectly written. Perfectly performed.
Score: 2 Votes (Like | Disagree)
Soi Dog Avatar
73 months ago
maybe Apple should create more instead of destructing, I think of Aperture. This is just family makerting a la McDonald.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
73 months ago
While 10-15 years ago there definitely was a mad iOS app creation stampede since it was all new and a wide open void - today (17 years later) it's a completely different landscape.
All the easy apps made by Indy developers have already been built by the dozens and now there's millions of apps in the App Store.
At this late stage of the game- the question needs to be asked- wihat do I have to offer that will be valuable, and will all the time and headache I spend creating an app (and supporting it) be worth my while?

It's a tough question that needs to be answered BEFORE even considering playing around with Swift
Score: 1 Votes (Like | Disagree)