Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos

Apple this week shared a series of inspiring videos tied to its "Everyone Can Create" and "Everyone Can Code" initiatives on its YouTube channel in Brazil. The titles and captions are in Portuguese, but some of the videos have English narration.

The first video interviews students on what creativity means to them, while the other videos highlight students using Apple's free Swift Playgrounds app to learn how to code in classrooms around the world, including in Orange, California; Blackpool, England; Osaka, Japan; Querétaro City, Mexico; and Sainte-Julie, a suburb of Montreal, Canada.



Everyone Can Create is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies, and coding. The series of guides teach students to develop ideas through drawing, music, video, and photos on the iPad.

Everyone Can Create resources are available through Apple Books, while the Swift Playgrounds app is available on the App Store.

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

imnotthewalrus Avatar
74 months ago
It’s nice that Apple is at least somewhat involved in education, however gone are the days when someone wanted Apple training on advanced learning. I was a creative for 8 years before they ditched the One To One program and traditional workshops, and I was certified in Logic Pro. Now there is ZERO help for pro apps.
Score: 4 Votes (Like | Disagree)
Darth Tulhu Avatar
74 months ago

But not everyone should?
Why?

Not everything that's created needs to be for public consumption.

I for one like to make music for me and no one else. I'm nowhere near as good to be a pro, but I'm good enough to enjoy it.

My daughter loves to draw on her iPad, and has gotten so proficient she was getting requests for monetization on Instagram on a few of her posts. But she doesn't do it for the money or the adulation. Not even I have seen all her work (she refuses to show it all).

My son loved to make stop motion videos with his action figures. All stuff no one outside the family will ever see, but it was fun for him to DO.

The creative process is it's own reward, which is what Apple is really going for here.

Everybody can use a hobby...
Score: 3 Votes (Like | Disagree)
otternonsense Avatar
74 months ago
Oh, Apple. I understand the "get them while they're young" approach. But is it fair advertising for the Brazilian educational system and its cultural/financial/social reality and needs to show jolly Californian upper class schoolkids? A bit ivory-towery perhaps?
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
74 months ago
Just makes me think of the greatest monologue in all of cinema...

I have made no secret of my disdain for Mr. Jobs's famous motto: Anyone can create. But I realize, only now do I truly understand what he meant. Not everyone can become a great creator, but a great creator can come from anywhere.
The whole movie is pretty great, but the entire monologue (not just my excerpt) elevates the whole thing over the top. Perfectly written. Perfectly performed.
Score: 2 Votes (Like | Disagree)
Soi Dog Avatar
74 months ago
maybe Apple should create more instead of destructing, I think of Aperture. This is just family makerting a la McDonald.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
74 months ago
While 10-15 years ago there definitely was a mad iOS app creation stampede since it was all new and a wide open void - today (17 years later) it's a completely different landscape.
All the easy apps made by Indy developers have already been built by the dozens and now there's millions of apps in the App Store.
At this late stage of the game- the question needs to be asked- wihat do I have to offer that will be valuable, and will all the time and headache I spend creating an app (and supporting it) be worth my while?

It's a tough question that needs to be answered BEFORE even considering playing around with Swift
Score: 1 Votes (Like | Disagree)