Apple shipped around 2.5 million iPhones in China last month, rebounding slightly after one of its worst months in the country on record (via Reuters).

iphone 11 china
Apple sold fewer than 500,000 iPhones in February amid curbs on travel and transport, amounting to an almost 60 percent slump in iPhone sales.

Mobile phone companies in general are hoping to see demand recover in China, where restrictions on movement have recently eased. Many are looking to increase sales in the country as a way to cushion declines in overseas markets in the coming months.

Meanwhile, multiple third-party resellers in China have been offering discounts on Apple's ‌iPhone‌ 11 lineup in an attempt to bolster demand during a time when consumer confidence and spending is lower.

Chinese resellers offered similar discounts on ‌iPhone‌ XS and ‌iPhone‌ XR models in early 2019, shortly after Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year due to fewer ‌iPhone‌ upgrades than it had anticipated.

Tag: China

Top Rated Comments

dotnet Avatar
73 months ago
A doubling of the pre-60%-slump figure (1.25M) is a slight rebound?
Score: 5 Votes (Like | Disagree)
Charles Cohen Avatar
73 months ago
If Apple keep making money in these F'ed times they better be giving back in a big way. If people keep dying they inadvertently wont have customers.
Score: 3 Votes (Like | Disagree)
robjulo Avatar
73 months ago
Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.


From shipping 500k to shipping 2.5 million is still a 4x increase. Stores don’t submit orders and reorders if they’re not selling product. No one wants to sit on inventory.
Score: 3 Votes (Like | Disagree)
Abazigal Avatar
73 months ago
Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.
The issue here is that different vendors interpret and report shipment data differently.

For Apple, units shipped equate units actually sold (or at least very close to it). This works because Apple tends to have more insight into their sales volume, thanks to their Apple stores and stronger relationship with retailers. Not to mention Apple controls the underlying OS, so they will know when a new device has been activated (implying it has been sold).

For Samsung, they are strong at distribution, in that they are able to quickly push out a new product to many countries in short order. However, the problem is that they often have little clue on how many of their smartphones have been bought by consumers, because they are reliant on mobile carriers for sales data.

We see this in the way Samsung kept revising their sales number of galaxy folds downwards, from 1 million, to 400-500 thousand, and I am betting the final number is probably less than 200 thousand. The reason for this is simple - Samsung simply has no idea.

So Samsung knows very well how many phones they have produced (why wouldn’t they), which equates to number shipped, but not so much about how many phones have actually been purchased by consumers. For all we know, they really could be sitting in a warehouse somewhere.

That’s the difference. The lack of a common standard when it comes to reporting units shipped. For Apple, units shipped - units sold. For Samsung, not necessarily.

These companies care Zero about anyone who posts here so why some have some kind of bizarre need to defend multi billion dollar companies...is beyond weird.
My rationale is very simple.

Right is right, even if it means I am speaking up in favour of a soulless, faceless company or somebody that I don’t like.

Wrong is wrong, even if the subject in question is my good friend.

I speak up for Apple (most of the time) not because I have some uncontrollable urge to defend a trillion-dollar company or that I am in their pocket (I can only say ‘I wish’), but because I simply feel that their arguments don’t hold water.

If your friend or family member were to share a piece of fake news via WhatsApp or try to perpetuate an erroneous piece of information (like using toothpaste to soothe a burn), you would point that out. I am just doing the same when it comes to any discussion here on Apple. Arguments are made, I happen to not agree with them based on my own understanding of how Apple works, and so I speak up.
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
73 months ago

From shipping 500k to shipping 2.5 million is still a 4x increase. Stores don’t submit orders and reorders if they’re not selling product. No one wants to sit on dead inventory.
Exactly.

I love it when people think Apple just blindly ships products to stores but the stores are unable to sell them to consumers. It's as if an iPhone will sit on a shelf for months at a time.

I guess people think that iPhones end up like all those E.T. cartridges buried in the desert ('https://en.wikipedia.org/wiki/Atari_video_game_burial').

:p
Score: 2 Votes (Like | Disagree)
PickUrPoison Avatar
73 months ago

Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.
I can’t speak for other posters or any particular competitor’s practices, though some companies have been known to stuff the channel (with product that later gets rebated after being sold in “two-fer” deals).

But I haven’t seen anyone arguing about overstated android shipments for years. I do have hundreds of trolls blocked though, so I might’ve missed those posts. Feel free to link them and I’ll comment.
Score: 2 Votes (Like | Disagree)

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...