iOS 14 Leak Reveals Apple Developing New Augmented Reality App Codenamed 'Gobi' With QR Code-Like Tags
Apple is developing a new augmented reality app codenamed "Gobi," according to iOS 14 code leaked today by 9to5Mac.
The report claims the app would revolve around QR code-like tags that trigger an augmented reality experience, adding that Apple appears to be testing integrations with Apple Stores and Starbucks. "For instance, users would be able to hold up their phone in an Apple Store and view information about the products on display, get pricing, and compare features."

The report adds that Apple plans to make an SDK or API available to third-party companies to "provide their own tag identifiers, which would load up custom assets and scenery for that company," noting that this would be based on extensions built into App Store apps. It is unclear if the API would be widely available or limited.
For more new features and changes expected in iOS 14, keep an eye on our roundup.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...