Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide
Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.
Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.
Apple has also shared a
Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.
Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."
This year, the Chinese New Year falls on January 25.
Popular Stories
Apple saw a 23% year-over-year increase in iPhone sales in China during the first nine weeks of 2026, significantly outperforming a broader market decline driven by weak demand and rising component costs, according to Counterpoint Research.
China smartphone sales apparently fell by 4% year-over-year in the first nine weeks of 2026. Within this environment, Apple emerged as the...
Apple is moving more decisively to reduce its reliance on Chinese manufacturers ahead of the launch of a wave of new products with OLED panels, DigiTimes reports.
Apple has apparently accelerated efforts to diversify its OLED sourcing away from Chinese suppliers such as BOE, which have historically played an important role in the company's display supply chain. The impact on BOE has already...
Apple accidentally started rolling out Apple Intelligence features in China before receiving regulatory approval, reports Bloomberg's Mark Gurman.
Some Chinese users began seeing Apple Intelligence features listed as available and active in the Settings app on their iPhones, but Apple made no formal announcement. Gurman says that Apple is not planning to launch the feature imminently, and...
