Apple saw a significant jump in smartphone shipments in China last month thanks in part to the popularity of the iPhone 11, according to Bloomberg.
The iPhone maker’s shipments in China grew 18.7% year on year in December to roughly 3.18 million units, according to Bloomberg calculations based on government data on overall and Android device shipments. The increase marked an acceleration from the prior months, which were buoyed by the iPhone 11’s release in September. The numbers come from the China Academy of Information and Communication Technology, a government think tank.
Apple's iPhone 11 and iPhone 11 Pro brought significant improvements in battery life and camera quality over previous models, and have been well received by consumers and critics in China.
Apple's business last year in the country was strengthened in other ways, too. The company benefited from a sales tax cut that allowed it to decrease the price of its products, while investors took comfort in what Apple CEO Tim Cook called a "much better tone" in the China-U.S. trade relationship.
Looking ahead, the double-digit growth in shipments bodes well for Apple in the buildup to the Chinese New Year, which falls in late January this year.
However, the company still has some work to do if it is to put a significant dent in the market share of local vendors led by Huawei, which gained a dominant position domestically last year, despite its struggles abroad.
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Top Rated Comments
(View all)The growth is related only to the shipment. Not impressive!
Yeah they probably shipped more just to burn them for warmth. It’s a cold winter in China.
[URL unfurl="true"]https://www.coursehero.com/file/11855122/Apple-JIT/[/URL]The growth is related only to the shipment. Not impressive!
Educate yourself!!! =)
Double digit could be anything from 10% to 99%. It’s amusing to state factual accurate information.
The article specifically states 18%...
While Chinese people probably prefer their own phones, much of the reason these days is because the budget phones are SO good that there’s really no reason for most people to splurge for an iPhone, especially considering people in China live in WeChat. Restrict Huawei and Oppo to only making >$600 phones and then see how much people like homegrown phones. :)
And on top of all that Apple is not trying to go budget anyway. They’re always going to primarily shoot to occupy the premium segment. These days they’re also trying to reach a little bit lower, but they’ll never compete with 3-400 dollar Huawei or Oppo phones, nor should they.
Huawei grew like 50% in China market this year, mostly because of its extremely successful marketing strategy instead of political reasons. Not only Apple, other China vendors like Xiaomi, Oppo and Vivo also suffered from a painful decline this year, like 30% or even more. They were desperately seeking growth overseas because of Huawei's domestic dominance.Good for Apple, but the Communist Party of China’s will always prefer its own vendors. Hard for me to envision a particularly large “dent.”
I used to poo-poo the XR before I bought an 11, (mostly because I thought I would miss TouchID) and wow, blown away at how I just love the phone.