Apple Promotes Multiple Senior Directors to Vice President Roles

Over the course of the last few weeks, Apple has promoted several of its senior directors and given them vice president titles, reports Bloomberg.

Paul Meade has been promoted to vice president of hardware engineering, while Jon Andrews is Apple's new vice president of software engineering. Meade has been leading hardware development for Apple's future augmented reality headset, while Andrews oversees the architecture of Apple's operating systems under Craig Federighi.

apple store logo 1
Gary Geaves, who runs audio technology development for AirPods and HomePod, has been named to a new acoustics vice president role, and Kaiann Drance, who was on stage during the iPhone 11 announcement, is now a vice president of marketing, reporting to Greg Joswiak.

Bob Borchers, a former ‌iPhone‌ executive who worked at Google and Dolby, has also returned to Apple to take on a vice president of marketing role. Borchers was around for the early days of the ‌iPhone‌, serving as a spokesperson and appearing in Apple tutorial videos about the device.

According to Bloomberg, he will now oversee iOS, iCloud, and privacy marketing matters, also under Greg Joswiak.

None of these new appointments made Apple's Leadership page, which is reserved primarily for senior vice presidents and some key VP roles. In total, Apple has around 100 vice presidents who report to its executive team.

Popular Stories

john ternus on stage

Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday October 7, 2025 11:27 am PDT by
Apple today released new firmware designed for the AirPods Pro 3, prior-generation AirPods Pro 2, and the AirPods 4 models. The firmware has a build number of 8A358, up from 8A356. There's no word on what's include in the updated firmware, but the prior 8A356 update added iOS 26 features to the AirPods Pro 2, AirPods Pro 3, and AirPods 4 with ANC. The software introduced better audio quality ...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
ios 26 1 slide to stop

Apple Fixes Alarms in iOS 26.1

Monday October 6, 2025 11:56 am PDT by
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before. Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe. Transitioning from a tap to a slide gesture to...
ipad mini 7 feature blue

iPad Mini 8 on the Way: Expected Features and Release Timeline

Monday October 6, 2025 5:05 am PDT by
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago? Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...
iCloud iPhone 17 Pro

Apple Highlights Five Perks for iPhone Users Who Pay for iCloud Storage

Monday October 6, 2025 6:29 am PDT by
After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users. As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range...
iOS 26

Everything New in iOS 26.1 Beta 2

Monday October 6, 2025 3:54 pm PDT by
Apple released the second beta of iOS 26.1 and iPadOS 26.1, introducing useful changes to alarms, multitasking on the iPad, and more. There are also subtle tweaks to some of the Liquid Glass design elements as Apple continues to refine iOS 26. Alarms and Timers Alarms set using the Clock app now have a slide to stop button rather than a tap to stop button on the Lock Screen. To snooze an...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
macbook pro pink

M5 MacBook Pro Could Launch in October as M4 Model Faces Supply Constraints

Monday October 6, 2025 3:23 pm PDT by
Supplies of the 14-inch M4 MacBook Pro model appear to be constrained amid rumors that an upgraded M5 model could launch as soon as this year. As noted by Bloomberg's Mark Gurman, custom configurations of the M4 MacBook Pro model have a delayed shipping date and will not be delivered to customers until October 23 to 28. The restricted supply could be an indication that Apple is planning to...

Top Rated Comments

pika2000 Avatar
78 months ago

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.
Because everybody here are smarter in running big business than anybody in Apple. :D
Score: 15 Votes (Like | Disagree)
OriginalMacRat Avatar
78 months ago

Because everybody here are smarter in running big business than anybody in Apple. :D
I guess you've never worked in a big company.

Big business management can be quite clueless.

A lot of management has spent their entire career just checking boxes in meetings and haven't done any problem solving in decades.
Score: 13 Votes (Like | Disagree)
ElectricPotato Avatar
78 months ago
They get to use the VP waterslide at the mothership.
Score: 10 Votes (Like | Disagree)
fmcshan Avatar
78 months ago
Apple, please make sure HomePod software doesn’t brick our devices before making promotions. Love, a dear HomePod user.
Score: 9 Votes (Like | Disagree)
jonblatho Avatar
78 months ago

I guess Mr. Geaves got promoted in-spite of the HomePod mess.
Well, yeah, an audioOS update issue isn’t his fault because his job is acoustics, as implied by his job title now being vice president of acoustics.
Score: 9 Votes (Like | Disagree)
PickUrPoison Avatar
78 months ago

I guess Mr. Geaves got promoted in-spite of the HomePod mess.
Why would you blame the acoustics guy for a problem with the code? That makes zero sense.
Score: 8 Votes (Like | Disagree)