Apple Promotes Multiple Senior Directors to Vice President Roles

Over the course of the last few weeks, Apple has promoted several of its senior directors and given them vice president titles, reports Bloomberg.

Paul Meade has been promoted to vice president of hardware engineering, while Jon Andrews is Apple's new vice president of software engineering. Meade has been leading hardware development for Apple's future augmented reality headset, while Andrews oversees the architecture of Apple's operating systems under Craig Federighi.

apple store logo 1
Gary Geaves, who runs audio technology development for AirPods and HomePod, has been named to a new acoustics vice president role, and Kaiann Drance, who was on stage during the iPhone 11 announcement, is now a vice president of marketing, reporting to Greg Joswiak.

Bob Borchers, a former ‌iPhone‌ executive who worked at Google and Dolby, has also returned to Apple to take on a vice president of marketing role. Borchers was around for the early days of the ‌iPhone‌, serving as a spokesperson and appearing in Apple tutorial videos about the device.

According to Bloomberg, he will now oversee iOS, iCloud, and privacy marketing matters, also under Greg Joswiak.

None of these new appointments made Apple's Leadership page, which is reserved primarily for senior vice presidents and some key VP roles. In total, Apple has around 100 vice presidents who report to its executive team.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
maxresdefault

The MacRumors Show: Leaks Reveal What Apple Products Are Coming Next

Friday October 3, 2025 8:05 am PDT by
On this episode of The MacRumors Show, we discuss the latest leaks about the next-generation iPad Pro, MacBook Pro, Studio Display, and Vision Pro. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, an apparent unboxing video of an updated iPad Pro with the M5 chip was shared online. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...

Top Rated Comments

pika2000 Avatar
77 months ago

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.
Because everybody here are smarter in running big business than anybody in Apple. :D
Score: 15 Votes (Like | Disagree)
OriginalMacRat Avatar
77 months ago

Because everybody here are smarter in running big business than anybody in Apple. :D
I guess you've never worked in a big company.

Big business management can be quite clueless.

A lot of management has spent their entire career just checking boxes in meetings and haven't done any problem solving in decades.
Score: 13 Votes (Like | Disagree)
ElectricPotato Avatar
77 months ago
They get to use the VP waterslide at the mothership.
Score: 10 Votes (Like | Disagree)
fmcshan Avatar
77 months ago
Apple, please make sure HomePod software doesn’t brick our devices before making promotions. Love, a dear HomePod user.
Score: 9 Votes (Like | Disagree)
jonblatho Avatar
77 months ago

I guess Mr. Geaves got promoted in-spite of the HomePod mess.
Well, yeah, an audioOS update issue isn’t his fault because his job is acoustics, as implied by his job title now being vice president of acoustics.
Score: 9 Votes (Like | Disagree)
PickUrPoison Avatar
77 months ago

I guess Mr. Geaves got promoted in-spite of the HomePod mess.
Why would you blame the acoustics guy for a problem with the code? That makes zero sense.
Score: 8 Votes (Like | Disagree)