Apple peppered ad breaks during last night's Emmy Awards with new mini trailers promoting original programming coming soon to its video streaming service, set to launch on November 1. The 15-second clips, which have also appeared on the Apple TV+ YouTube Channel, include sneak peeks at shows that will be exclusive to Apple+.


The first is for true-crime thriller Truth Be Told starring Octavia Spencer and Aaron Paul. According to Screen Times, Spencer plays a podcaster who reopens her investigation into a murder. With doubts and new evidence coming to light after her original evidence leads to a conviction, she is forced to reevaluate her investigation which made her a media sensation.


Two other ads are for Servant, a 10-episode psychological thriller created and written by Tony Basgallop, who will also executive produce alongside M. Night Shyamalan.


The series follows a Philadelphia couple "in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home."

Both shows won't be immediately available to watch at the launch of ‌Apple TV‌+, but are expected to come in the weeks following.

Apple aired the new spots along with other clips for post apocalyptic drama See starring Jason Momoa, period drama Dickinson starring Hailee Steinfeld as poet Emily Dickinson, alternative history drama For All Mankind, The Morning Show starring Reese Witherspoon, Jennifer Aniston, and Steve Carell, and kids' show Snoopy in Space.

‌Apple TV‌+ launches in 150 countries on November 1 and will cost $4.99 per month. Customers who purchase a new iPhone, iPad, Mac, iPod Touch or ‌Apple TV‌ hardware will also get free access to the service for one year.

Top Rated Comments

Justanotherfanboy Avatar
73 months ago

Those trailers are ominous enough to peak my curiosity.
They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
Score: 3 Votes (Like | Disagree)
2010mini Avatar
73 months ago

But nobody watched the Emmy Awards.
nobody? Not 1 single human in the entire world? You know this how exactly?
Score: 3 Votes (Like | Disagree)
2010mini Avatar
73 months ago
Those trailers are ominous enough to peak my curiosity.
Score: 2 Votes (Like | Disagree)
Gasu E. Avatar
73 months ago

nobody? Not 1 single human in the entire world? You know this how exactly?
He meant "nobody" among his vast network of friends and acquaintances, obviously.
Score: 1 Votes (Like | Disagree)
2010mini Avatar
73 months ago

They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
this is what happens when you use voice dictation And do not proofread
Score: 1 Votes (Like | Disagree)
FloatingBones Avatar
73 months ago

Those trailers are ominous enough to peak my curiosity.
But were they ominous enough to pique your curiosity ('https://brians.wsu.edu/2016/05/30/peak-peek-pique/')? :)
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...