Apple TV+ Series 'Servant' and 'Truth Be Told' Previewed During Emmy Awards - MacRumors
Skip to Content

Apple TV+ Series 'Servant' and 'Truth Be Told' Previewed During Emmy Awards

by

Apple peppered ad breaks during last night's Emmy Awards with new mini trailers promoting original programming coming soon to its video streaming service, set to launch on November 1. The 15-second clips, which have also appeared on the Apple TV+ YouTube Channel, include sneak peeks at shows that will be exclusive to Apple+.


The first is for true-crime thriller Truth Be Told starring Octavia Spencer and Aaron Paul. According to Screen Times, Spencer plays a podcaster who reopens her investigation into a murder. With doubts and new evidence coming to light after her original evidence leads to a conviction, she is forced to reevaluate her investigation which made her a media sensation.


Two other ads are for Servant, a 10-episode psychological thriller created and written by Tony Basgallop, who will also executive produce alongside M. Night Shyamalan.


The series follows a Philadelphia couple "in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home."

Both shows won't be immediately available to watch at the launch of ‌Apple TV‌+, but are expected to come in the weeks following.

Apple aired the new spots along with other clips for post apocalyptic drama See starring Jason Momoa, period drama Dickinson starring Hailee Steinfeld as poet Emily Dickinson, alternative history drama For All Mankind, The Morning Show starring Reese Witherspoon, Jennifer Aniston, and Steve Carell, and kids' show Snoopy in Space.

‌Apple TV‌+ launches in 150 countries on November 1 and will cost $4.99 per month. Customers who purchase a new iPhone, iPad, Mac, iPod Touch or ‌Apple TV‌ hardware will also get free access to the service for one year.

Top Rated Comments

Justanotherfanboy Avatar
85 months ago

Those trailers are ominous enough to peak my curiosity.
They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
Score: 3 Votes (Like | Disagree)
85 months ago

But nobody watched the Emmy Awards.
nobody? Not 1 single human in the entire world? You know this how exactly?
Score: 3 Votes (Like | Disagree)
85 months ago
Those trailers are ominous enough to peak my curiosity.
Score: 2 Votes (Like | Disagree)
85 months ago

They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
this is what happens when you use voice dictation And do not proofread
Score: 1 Votes (Like | Disagree)
FloatingBones Avatar
85 months ago

Those trailers are ominous enough to peak my curiosity.
But were they ominous enough to pique your curiosity ('https://brians.wsu.edu/2016/05/30/peak-peek-pique/')? :)
Score: 1 Votes (Like | Disagree)
Gasu E. Avatar
85 months ago

nobody? Not 1 single human in the entire world? You know this how exactly?
He meant "nobody" among his vast network of friends and acquaintances, obviously.
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...