Apple peppered ad breaks during last night's Emmy Awards with new mini trailers promoting original programming coming soon to its video streaming service, set to launch on November 1. The 15-second clips, which have also appeared on the Apple TV+ YouTube Channel, include sneak peeks at shows that will be exclusive to Apple+.


The first is for true-crime thriller Truth Be Told starring Octavia Spencer and Aaron Paul. According to Screen Times, Spencer plays a podcaster who reopens her investigation into a murder. With doubts and new evidence coming to light after her original evidence leads to a conviction, she is forced to reevaluate her investigation which made her a media sensation.


Two other ads are for Servant, a 10-episode psychological thriller created and written by Tony Basgallop, who will also executive produce alongside M. Night Shyamalan.


The series follows a Philadelphia couple "in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home."

Both shows won't be immediately available to watch at the launch of ‌Apple TV‌+, but are expected to come in the weeks following.

Apple aired the new spots along with other clips for post apocalyptic drama See starring Jason Momoa, period drama Dickinson starring Hailee Steinfeld as poet Emily Dickinson, alternative history drama For All Mankind, The Morning Show starring Reese Witherspoon, Jennifer Aniston, and Steve Carell, and kids' show Snoopy in Space.

‌Apple TV‌+ launches in 150 countries on November 1 and will cost $4.99 per month. Customers who purchase a new iPhone, iPad, Mac, iPod Touch or ‌Apple TV‌ hardware will also get free access to the service for one year.

Top Rated Comments

Justanotherfanboy Avatar
81 months ago

Those trailers are ominous enough to peak my curiosity.
They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
Score: 3 Votes (Like | Disagree)
2010mini Avatar
81 months ago

But nobody watched the Emmy Awards.
nobody? Not 1 single human in the entire world? You know this how exactly?
Score: 3 Votes (Like | Disagree)
2010mini Avatar
81 months ago
Those trailers are ominous enough to peak my curiosity.
Score: 2 Votes (Like | Disagree)
Gasu E. Avatar
81 months ago

nobody? Not 1 single human in the entire world? You know this how exactly?
He meant "nobody" among his vast network of friends and acquaintances, obviously.
Score: 1 Votes (Like | Disagree)
2010mini Avatar
81 months ago

They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
this is what happens when you use voice dictation And do not proofread
Score: 1 Votes (Like | Disagree)
FloatingBones Avatar
81 months ago

Those trailers are ominous enough to peak my curiosity.
But were they ominous enough to pique your curiosity ('https://brians.wsu.edu/2016/05/30/peak-peek-pique/')? :)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...