Kuo: 'Apple Tags' to Feature Ultra-Wideband Technology, Likely Far More Precise Than Tile's Trackers

Last week, MacRumors revealed new details about Apple's upcoming Tile competitor, with internal iOS 13 code suggesting that Apple plans to release small, circular "tags" that can be attached to electronic devices, backpacks, keys, and other personal belongings to keep track of their locations.

Tile Render

Apple Tags concept by MacRumors

Now, noted Apple analyst Ming-Chi Kuo has thrown his weight behind this rumor. In a research note with TF International Securities today, obtained by MacRumors, Kuo said he expects Apple's tags to feature ultra-wideband or "UWB" technology. As he has said previously, Kuo also expects all three 2019 iPhones to support UWB.

Ultra-wideband is a short-range, low-power radio technology that is able to provide more precise indoor positioning than Bluetooth LE and Wi-Fi, suggesting that Apple's tags will be more accurate at pinpointing the location of lost items than Tile's current item trackers, which rely on Bluetooth LE.

The distance between two UWB devices — such as an upcoming iPhone and Apple Tag — can be measured precisely by calculating the time that it takes for a radio wave to pass between the two devices, according to Electronic Design, which notes that UWB is up to 100× more accurate than Bluetooth LE and Wi-Fi:

In practice, UWB signals are able to effectively measure distance between two devicesNo with 5- to 10-cm accuracy, compared to roughly 5-m accuracy for Wi-Fi and Bluetooth. When implemented in a system of fixed beacons tracking tag locations, the locations can be calculated to within 10-cm accuracy.

It is unclear if Apple's tags will rely solely on UWB, which would seemingly limit their compatibility to 2019 and newer iPhones, or if they will also incorporate Bluetooth LE for use with older devices.

Last week, MacRumors revealed that Apple's tags will be closely integrated with the new "Find My" app in iOS 13, which merged the Find My ‌iPhone‌ and ‌Find My‌ Friends apps into one package. Specifically, Apple has been working on an "Items" tab in the app for tracking the location of Apple-tagged items.

find my items
‌iPhone‌ users will receive a notification when they are separated from a tagged item, according to an internal version of the "‌Find My‌" app obtained by MacRumors. If necessary, users can then tap a button in the app that will cause Apple's tag to chime to help them locate the lost item.

"Safe Locations" can be set where the user will not be notified if this item is left in those locations, and users will also be able to share the location of items with friends and family members, based on internal iOS 13 code.

If users are unable to find an item, they can place the attached tag into a "Lost Mode." Then, if another ‌iPhone‌ user comes across the lost item, the owner will be instantly notified. The stranger will also be presented with the owner's contact information, possibly via push notification or in the ‌Find My‌ app.

Like the Pixie Tracker, the ‌Find My‌ app will likely incorporate functionality from Apple's ARKit platform. An internal build of iOS 13 includes an asset for a 3D red balloon that could help a user pinpoint a lost item after scanning a room with their ‌iPhone‌. There's also an image of a 2D orange balloon.

balloons find my item
"Walk around several feet and move your ‌iPhone‌ up and down until a balloon comes into view," a string in the internal ‌Find My‌ app bundle reads.

Apple is hosting an event at Steve Jobs Theater next Tuesday, where it is widely expected to unveil new ‌iPhone‌ and Apple Watch models. It certainly seems like development of Apple's tags has reached an advanced stage, but it is unclear if the product will be introduced at the keynote or later.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...

Top Rated Comments

Justanotherfanboy Avatar
84 months ago
Uh-oh, a new technology that’s useful... included in the new iPhones??
Nobody tell the “lack of innovation” crowd!
Score: 46 Votes (Like | Disagree)
Will.O.Bie Avatar
84 months ago


Hmm, looks familiar :D
Score: 46 Votes (Like | Disagree)
84 months ago
Good that  is doing this because as a long-time Tile user, I've had it.
Just yesterday, Tile proved that I am wasting my money on their sub-par setup. It used to be good, but honestly, I can't wait to get rid of them now.

Wife lost her keys while shopping. Do you think Tile had even "seen" her keys (with Tile Pro) in the last two days, even though they're in the same purse? No - big fat NO.

So, bring it on  - I can't wait.
Score: 14 Votes (Like | Disagree)
Klae17 Avatar
84 months ago
How much are we betting that the batteries are not user replaceable?
Score: 12 Votes (Like | Disagree)
M-Life Avatar
84 months ago
What Pathetic humans we have become requiring nannies to do everything for us so we don’t have to actually use our own god given brain.
Tim is genius at making us reliant on Apple for everything. And you lot think this is a good thing.
You know how I know you're old?
Score: 11 Votes (Like | Disagree)
mr.steevo Avatar
84 months ago
Actually, what I really want is a tracker I can put on my cats that isn’t the size of a pager.
Score: 10 Votes (Like | Disagree)