Apple today announced that its new Apple Marunouchi store in Toyko is set to open on Saturday, September 7. Marunouchi is Apple's third store in Japan to open since last April, and it is the largest Apple Store in Japan.
Apple Marunouchi is located near the Imperial Palace and across from the historic Tokyo Station. Apple's senior vice president of Retail and People, Deirdre O'Brien, said that the Marunouchi store marks a significant moment in Apple's relationship with Japan.
"Marunouchi has amazing energy and our teams can't wait to welcome customers to our largest store in Japan for the first time on Saturday," O'Brien said.
According to Apple, the split-level Marunouchi store was built with a unique facade, featuring two-story vitrine windows that were constructed from "specially cast aluminum" to allow them to feature three-dimensional rounded corners.
The windows are a first in an Apple retail location and are designed to allow the "vibrant street life" of the surrounding area to connect with the interior of the store. Bamboo lines the interior of the windows.
Marunouchi will feature "world-class creators" leading Today at Apple sessions, kicking off with The Tokyo Creative Guild, which is a special 12-part series that Apple is introducing to celebrate the store's opening.
Customers can begin signing up for Today at Apple sessions at Marunouchi starting now. Apple says that later this month, its Fukuoka store will also be expanding to a new location, and the remodel of Apple Omotesandō will be completed.
Wednesday October 15, 2025 6:07 am PDT by Joe Rossignol
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
Like...
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Wednesday October 15, 2025 3:54 pm PDT by Juli Clover
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Wednesday October 15, 2025 6:14 am PDT by Joe Rossignol
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band.
The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM.
With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Wednesday October 15, 2025 6:59 am PDT by Joe Rossignol
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store.
In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Thursday October 16, 2025 8:31 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version?
According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Tuesday October 14, 2025 4:35 pm PDT by Juli Clover
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac.
M5 Chip
The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip.
The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
Fantastic location for a new store. Because Marunouchi is primarily a financial district, the area used to be a concrete ghost town on the weekends. But it was redeveloped a decade or so ago to accommodate upscale retail, and is now a lovely place to spend a weekend window shopping, people watching, and walking around.
Too bad the customer service of Apple in Japan is quite slow and terrible.
I’m beginning to question your perspective or at least motives for being so negative despite living in Japan?
Not only have I been to several Apple stores in Japan, but I got excellent service from an English speaking Japanese person each time. “Welcome, can I help you” was a standard greeting and I was even able to ask questions about the iPhone X.
It is uncommon for a regular Japanese person to speak much English, but Apple seems to employ at least one to help foreign visitors.
My experiences of customer service at Apple Stores in Japan have been the exact reverse of heylarry's "quite slow and terrible" experiences. Would Apple allow anything less than excellent customer service in Japan, which has a cultural reputation for politeness, efficiency, and excellent service? It's unthinkable.
Will someone who has been to the new Marunouchi store please report back to this thread with your fresh impressions?
