Instagram is Developing Another Direct Messaging App to Rival Snapchat - MacRumors
Skip to Content

Instagram is Developing Another Direct Messaging App to Rival Snapchat

by

Facebook is said to be working on another messaging app called "Threads" that would act as a companion to the main Instagram app, reports The Verge.

threads app verge instagram
Despite the demise of its standalone "Direct" messaging app, the social media company still appears intent on challenging Snapchat with the development of a rival platform. To that end, Threads would promote "constant, intimate sharing between users and close friends."

As per the Direct app, the core of Threads is messaging, and it looks very similar to Instagram's existing messaging interface. Messages from people on the user's "close friends" list in Instagram appear in a central feed, with a green dot indicating who is currently active.

Users can opt in to automatic sharing and Threads will regularly update their status, providing friends with real-time details on their location, speed, and more. The Verge notes that the app doesn't currently show friends a user's real-time location, but instead might say something like "on the move."

If a friend has posted an Instagram story recently, it can be viewed from inside Threads as well. There's also a camera interface for capturing photos and videos to share with close friends.

Whether Threads ever goes public remains to be seen, but it's worth noting that the Instagram Direct app was killed off because beta testers were reportedly frustrated about having to switch between Instagram and a second app for messages.

Still, Facebook CEO Mark Zuckerberg said in March that he sees private messaging as the future of the company, so Threads could turn out to be a big part of that future.

Top Rated Comments

Caliber26 Avatar
88 months ago
They should just give up. This is embarrassing. Not only are we over saturated with messaging platforms, but people are becoming more aware of how malignant Facebook is. Their demise can’t come soon enough.
Score: 26 Votes (Like | Disagree)
sshambles Avatar
87 months ago
Suckerberg says ‘private messaging’ is the future of the company. The guy doesn’t know the meaning of the word private.
Score: 13 Votes (Like | Disagree)
Johnny London Avatar
87 months ago
User data from messaging apps must be incredibly valuable.
Score: 11 Votes (Like | Disagree)
88 months ago
Fcukerberg's ego must've took a big one when Snapchat refused them sweet 3 billion dollarydoos.
Score: 8 Votes (Like | Disagree)
Blakjack Avatar
87 months ago
Social media has ruined society. It definitely has its benefits, but boy has it created a selfish, entitled, and gutless society.
Score: 5 Votes (Like | Disagree)
87 months ago
THIS!!!! Can't believe this wasn't done years ago as popular as the iPad is.
iPads are often stay at home devices. They already know where you live, they need to know where you go.
Score: 4 Votes (Like | Disagree)

Popular Stories

Instagram Feature 2

Instagram Now Lets You Edit Comments for Up to 15 Minutes

Thursday April 9, 2026 1:31 pm PDT by
Instagram today implemented a small but useful change, allowing Instagram users to edit their comments for up to 15 minutes after writing the initial comment. The Meta-owned social media site has long supported editing an Instagram post, but comments have never been able to be updated to correct typos. Editing a comment can be done by tapping on the new "Edit" option that is displayed after...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Instagram Feature 1

Warning: Instagram DMs Lose End-to-End Encryption Starting Today

Friday May 8, 2026 12:37 pm PDT by
As of today, end-to-end encryption for Instagram direct messages is no longer available. DMs that you send to people on Instagram will no longer feature full encryption, and your conversations are not protected from Meta. Meta can potentially see what's in messages shared between users on Instagram, and that information can be shared with law enforcement agencies worldwide. End-to-end...