Apple plans to start selling Powerbeats Pro in Ivory, Moss, and Navy starting starting on August 22 at 12:01 a.m. Pacific Time from the online Apple Store.
After orders for the new colors open on August 22, Apple plans to ship the headphones out on August 30, the same day the Powerbeats Pro will be available in retail stores.
Apple started selling Powerbeats Pro in May after introducing them in April, but only the black color was available at launch. Apple said that it would make the other colors available at a later date.
Powerbeats Pro are a wire-free version of Apple's popular fitness-oriented Powerbeats earbuds. Like the AirPods, Powerbeats Pro feature a dedicated charging case that offers 24 hours of battery life and an H1 chip for fast connectivity to your devices, device switching, and Hey Siri support.
Apple's Powerbeats Pro are priced at $249.95 in the United States. For more on the Powerbeats Pro features, make sure to check out our guide.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
They make this very bold statement on the web site :- "We listened to real athletes and we heard that nothing was more important than sound". What a load of BS
