Apple plans to start selling Powerbeats Pro in Ivory, Moss, and Navy starting starting on August 22 at 12:01 a.m. Pacific Time from the online Apple Store.
After orders for the new colors open on August 22, Apple plans to ship the headphones out on August 30, the same day the Powerbeats Pro will be available in retail stores.
Apple started selling Powerbeats Pro in May after introducing them in April, but only the black color was available at launch. Apple said that it would make the other colors available at a later date.
Powerbeats Pro are a wire-free version of Apple's popular fitness-oriented Powerbeats earbuds. Like the AirPods, Powerbeats Pro feature a dedicated charging case that offers 24 hours of battery life and an H1 chip for fast connectivity to your devices, device switching, and Hey Siri support.
Apple's Powerbeats Pro are priced at $249.95 in the United States. For more on the Powerbeats Pro features, make sure to check out our guide.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...
They make this very bold statement on the web site :- "We listened to real athletes and we heard that nothing was more important than sound". What a load of BS
