Following a four-year stint at Valve, Xbox co-creator Nat Brown has now taken on a role at Apple, announcing his new position on Twitter.

Brown said that he has an obsession with platform ecosystems and systems engineering, and he's looking forward to continuing his work in these areas at Apple. Brown says that he will be "focusing on all applications of graphics" and working with developers using graphics on Apple platforms.

originalxbox
Prior to joining Apple, Brown was working as a VR engineer on Valve's VR team, but Valve laid off its VR team earlier this year. Before he was at Valve, Brown was one of the first engineers to join the Xbox project back in 1999.


Back in 2013, Brown shared a blog post arguing that the Apple TV had the potential to destroy console gaming thanks to its support of third-party apps. Microsoft and other gaming platforms now support indie games, but at the time, Brown argued that Apple could have killed the Playstation and the Xbox by introducing a game ecosystem for the ‌Apple TV‌. From Brown's 2013 blog post:

Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS - I will be the first to write apps for Apple-TV when I can, and I know I'll make money. I would for xBox if I could and I knew I would make money. Maybe a "console-capable" Apple-TV isn't $99, maybe it's $199, and add another $79 for a controller.

Apple did not do so in 2013, but later did open up the ‌Apple TV‌ to apps and games with a dedicated ‌Apple TV‌ App Store. Unfortunately, the ‌Apple TV‌ ‌App Store‌ hasn't exactly been a console killer.

It's not clear what specific graphics applications Brown will be working on at Apple, and it's not known if he will be joining Apple's rumored AR/VR team.

Top Rated Comments

Saipher Avatar
77 months ago
Back in 2013, Brown shared a blog post ('https://www.macrumors.com/2013/02/13/xbox-founding-engineer-says-apple-tv-could-destroy-console-gaming-with-third-party-apps/') arguing that the Apple TV had the potential to destroy console gaming thanks to its support of third-party apps.
I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
Score: 7 Votes (Like | Disagree)
Bswails Avatar
77 months ago
I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
I agree if Apple wants to get serious about gaming. You gotta hire serious people. Google Stadia is a good start with its intentions. I would love to only have an Apple TV and choice of comfortable controllers for gaming..but it’s gotta be more than big screen phone games
Score: 5 Votes (Like | Disagree)
ButteryScrollin Avatar
77 months ago
I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
Agree. Apple really dropped the ball on controller support when tvOS came out as well as other areas. Maybe Apple Arcade + support for PS4/xbox controller support will help push it in that direction.
Score: 3 Votes (Like | Disagree)
NickName99 Avatar
77 months ago
AppleTV has tons of potential, good performance, better support for gaming controllers, but none of the game franchises people are into are there. It seems like Apple may need to reach out to some game studios to get some AAA titles ported in; it may even take an initial investment to take the gaming ecosystem to the next level. Apple could offer some incentives or even just throw money at them. They could afford it.
Score: 3 Votes (Like | Disagree)
v0lume4 Avatar
77 months ago
Alright boys, let's go!

Score: 2 Votes (Like | Disagree)
ShinySteelRobot Avatar
77 months ago
Apple: We're bringing games and other apps to the Apple TV by introducing the Apple TV App Store!
Hundreds of thousands of iOS game developers: YAY! Let's get started writing games for Apple TV!!
Apple: And you're required to use our stupid little remote control as a supported game controller in every game!
Hundreds of thousands of iOS game developers: (in unison) Uhhh.. Hard pass. Forget what I said earlier...
Score: 1 Votes (Like | Disagree)

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...