Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception.
There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are available in 40/44mm size options and are priced at $49.
New Sport Loops, also priced at $49, are available in Cornflower, Dragon Fruit, and Canary Yellow too.
Apple has also made a new Pride version of the Sport Loop available in a rainbow of colors, marking the launch of the first Pride Sport Loop band to date.
For the iPad, Apple has added new Smart Covers in Cornflower (a shade of blue) for the 10.5-inch iPad Pro and the iPad mini 5, and new silicone iPhone XS and XS Max cases in Canary Yellow, Dragon Fruit, and Cornflower.
All of these new bands and cases are available for order starting today and will be in Apple retail stores later this week.
Wednesday April 15, 2026 5:36 pm PDT by Juli Clover
Apple retail locations and Apple Authorized Service Providers will soon be able to restore Apple Watch software in-store without needing to send an Apple Watch to a service center, according to a retail source that spoke to MacRumors.
Right now, Apple Watches that can't be restored using an iPhone need to be mailed to an Apple Repair Center for service. There is no in-store repair option, so ...
Thursday April 23, 2026 11:18 am PDT by Tim Hardwick
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
iOS 26.5 and watchOS 26.5 will have a new Pride Luminance wallpaper and Apple Watch face when the updates are released in the coming weeks, according to Bloomberg's Mark Gurman.
In a brief tweet, Gurman revealed that Pride Luminance will "Celebrate the vibrancy and individuality of the LGBTQ+ community and customize your watch face with colors from Pride
flags."
iOS 26.5 has been in...
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.
For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.
Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.
For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.
Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.
Finally a Pride band I like. I’m guessing at this point the woven nylon style is done for good for all bands. Good riddance; they were never very comfortable.
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.
For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.
Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
I'm straight, and I wear the Pride bands (have the first 2, and just ordered the new Sport Loop) for 2 simple reasons...my kids. My son is transgender, and my daughter is bisexual. Happy Pride Month!
