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Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever."

The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."


"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."

The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."

Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Neutral)


Top Rated Comments

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1 week ago
All iPhones, that is every single one of them, has inferior battery run time compared to Android flag ship models of which some only cost half of what Apple asks for iPhones and come with a quick charger in the box. My gf bought a Xiaomi 9 which is faster than the XS Max and cost less than half.

In the past I always thought that Android users just couldn’t afford a superior product (iPhone).

These days I feel ashamed if I tell people how much I paid for an inferior product (iPhone).
Rating: 9 Votes
1 week ago
Massive selling point for this phone. I’d say the number one requested feature for any iPhone user, is more battery life, and even though this phone is a tad on the thicker side, I’d rather have the extended battery life with the Liquid Retina display, even if that means the phone is a little ‘bit thicker’.
Rating: 8 Votes
1 week ago
Having an XR for a while now I gotta say the battery is alright, but certainly nothing to write home about and definitely doesn’t warrant its own ad campaign by Apple!
I even scrubbed it and set it up as a new device at the weekend and the batter is still the same. I expected more from it basically.
Rating: 7 Votes
1 week ago
My experience with the battery on the XR has been brilliant.

There hasn't been a single day that I've had to reach for the charger, including days when I've left the house at 6am, streaming Netflix/YouTube and listening to music on long journeys on the train and had enough battery to get through calls, texts, social media, pictures etc. during the day, getting home quite late (10pm or thereabouts).

I'm sitting here today having taken the phone off charge at 5am and still have 72% remaining.

I know everyone has different expectations for the battery life in their phones - for me, this hits all of mine.
Rating: 7 Votes
1 week ago
Note to Apple: Make your phones a little thicker and you could tout this feature as a major selling point for all your phones.
Rating: 7 Votes
1 week ago
I've never understood the people who complain about the fact that Apple doesn't choose to make their phones thicker so they can have larger batteries. Anyone can add thickness/larger batter to an iPhone with an optional charging case. No one can choose to make an iPhone thinner and thus accept a lower batter life.

By Apple making their iPhones as thin as they do, the company leaves everyone with a choice. If you want a thicker iPhone/longer battery, you can do that with ANY iPhone Apple makes. The choice is up to you.
Rating: 6 Votes
1 week ago

LOL
Love my Xr. Glad I am poor.


I love how an "$800+" is a "poor mans phone"

not sure where people come up with these things
Rating: 4 Votes
1 week ago

Massive selling point for this phone. I’d say the number one requested feature for any iPhone user, is more battery life, and even though this phone is a tad on the thicker side, I’d rather have the extended battery life with the Liquid Retina display, even if that means the phone is a little ‘bit thicker’.


Yeah, this.
I like my Xs, didn't go for the Max as I wanted a more compact phone but I'd love to have more battery. Just give us a slightly thicker phone with a bigger battery in it, even 15 or 20% more would help a lot!
Rating: 4 Votes
1 week ago

I've never understood the people who complain about the fact that Apple doesn't choose to make their phones thicker so they can have larger batteries. Anyone can add thickness/larger batter to an iPhone with an optional charging case. No one can choose to make an iPhone thinner and thus accept a lower batter life.

By Apple making their iPhones as thin as they do, the company leaves everyone with a choice. If you want a thicker iPhone/longer battery, you can do that with ANY iPhone Apple makes. The choice is up to you.


because adding a case makes the phone look like something the dog would play with, and not a high end premium phone product.

adding .5mm or even 1mm to make a phone battery last 24-48s, or require a case, covers up the entirety of the phone. Turns the phone into a plastic looking lego brick and adds significant more weight and material is not quite the same thing that people are asking for

Nobody is arguing that having battery cases isn't a good option. but the battery cases would still exist if the iPhone was .5mm thicker. Still having that choice. But for those of us who buy our phones for looks in addition to functionality, would prefer an almost perceivable thicker device, for significantly longer battery.


because THIS looks like ass compared to a naked phone:

[doublepost=1557754930][/doublepost]

Just my own experience. I used to be of the opinion that slightly thicker would not matter. But the other day I went in to buy a Xs to replace my 6s. Immediately hated the slight increase in thickness and the added weight. Ended up keeping my 6s.


I went from the opposite. From a much thinner device to a slightly thicker one. Battery wasn't the important thing for me, But it was nice. More importantly to me, i found the added heft and thickness of .5mm thicker device to change how easy it was for me to hold and use it. I much prefer the added bulk and weight.
Rating: 4 Votes
1 week ago

(Recalls the flop that was the 18Kmah energize phone)

There's a world of difference between 'a little bit thicker' and the hyperbole that was the energizer phone. Nuance tends to make your comments seem bit more reasonable. Wanting a couple of millimeters worth of battery capacity isn't remotely related to your example.
Rating: 3 Votes

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