Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an ‌iPhone‌ ever."

The 30-second spot shows various people falling asleep while using an ‌iPhone‌, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."


"‌iPhone‌ XR has the longest battery life in an ‌iPhone‌ ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your ‌iPhone‌ XR will."

The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."

Despite being cheaper than the ‌iPhone‌ XS and ‌iPhone‌ XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.

Related Forum: iPhone

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Top Rated Comments

goshya Avatar
67 months ago
All iPhones, that is every single one of them, has inferior battery run time compared to Android flag ship models of which some only cost half of what Apple asks for iPhones and come with a quick charger in the box. My gf bought a Xiaomi 9 which is faster than the XS Max and cost less than half.

In the past I always thought that Android users just couldn’t afford a superior product (iPhone).

These days I feel ashamed if I tell people how much I paid for an inferior product (iPhone).
Score: 9 Votes (Like | Disagree)
44267547 Avatar
67 months ago
Massive selling point for this phone. I’d say the number one requested feature for any iPhone user, is more battery life, and even though this phone is a tad on the thicker side, I’d rather have the extended battery life with the Liquid Retina display, even if that means the phone is a little ‘bit thicker’.
Score: 8 Votes (Like | Disagree)
BootsWalking Avatar
67 months ago
Note to Apple: Make your phones a little thicker and you could tout this feature as a major selling point for all your phones.
Score: 7 Votes (Like | Disagree)
apolloa Avatar
67 months ago
Having an XR for a while now I gotta say the battery is alright, but certainly nothing to write home about and definitely doesn’t warrant its own ad campaign by Apple!
I even scrubbed it and set it up as a new device at the weekend and the batter is still the same. I expected more from it basically.
Score: 7 Votes (Like | Disagree)
atiffarooq Avatar
67 months ago
My experience with the battery on the XR has been brilliant.

There hasn't been a single day that I've had to reach for the charger, including days when I've left the house at 6am, streaming Netflix/YouTube and listening to music on long journeys on the train and had enough battery to get through calls, texts, social media, pictures etc. during the day, getting home quite late (10pm or thereabouts).

I'm sitting here today having taken the phone off charge at 5am and still have 72% remaining.

I know everyone has different expectations for the battery life in their phones - for me, this hits all of mine.
Score: 7 Votes (Like | Disagree)
67952 Avatar
67 months ago
I've never understood the people who complain about the fact that Apple doesn't choose to make their phones thicker so they can have larger batteries. Anyone can add thickness/larger batter to an iPhone with an optional charging case. No one can choose to make an iPhone thinner and thus accept a lower batter life.

By Apple making their iPhones as thin as they do, the company leaves everyone with a choice. If you want a thicker iPhone/longer battery, you can do that with ANY iPhone Apple makes. The choice is up to you.
Score: 6 Votes (Like | Disagree)