Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever."
The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."
"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."
The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."
Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.
Top Rated Comments
(View all)In the past I always thought that Android users just couldn’t afford a superior product (iPhone).
These days I feel ashamed if I tell people how much I paid for an inferior product (iPhone).
I even scrubbed it and set it up as a new device at the weekend and the batter is still the same. I expected more from it basically.
There hasn't been a single day that I've had to reach for the charger, including days when I've left the house at 6am, streaming Netflix/YouTube and listening to music on long journeys on the train and had enough battery to get through calls, texts, social media, pictures etc. during the day, getting home quite late (10pm or thereabouts).
I'm sitting here today having taken the phone off charge at 5am and still have 72% remaining.
I know everyone has different expectations for the battery life in their phones - for me, this hits all of mine.
By Apple making their iPhones as thin as they do, the company leaves everyone with a choice. If you want a thicker iPhone/longer battery, you can do that with ANY iPhone Apple makes. The choice is up to you.