Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'
The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."
"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."
The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."
Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.