Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'
Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever."
The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will."
"iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."
The ad is set to the soundtrack "Stay Awake" by Julie Andrews from the classic musical fantasy film "Mary Poppins."
Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.
Popular Stories
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
Apple is introducing a new camera-based "Capture" button on at least some iPhone 16 models this year, and a new rumor claims that Apple's own silicone cases will have a design that is specially made so as not to impede the use of the capacitive button's multiple functions. Several rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it...
Apple did not mention CarPlay when it unveiled iOS 18 in June, but the update includes a handful of new features for the in-car iPhone system. iOS 18 includes some changes to the Messages app, Settings app, and Siri on CarPlay. The update should be widely released later in September. Below, we recap CarPlay's key new features on iOS 18. 1. Contact Photos in Messages App iOS 18 adds...
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
Apple has announced that on Monday, September 9 it will hold its annual fall event, which means we are just days away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. ...
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
iOS 18 has been in beta testing for nearly three months, and the software update should finally be widely released later this month. Below, we outline when to expect iOS 18 to be available on all compatible iPhones. iOS 18: Beta Testing Wraps Up In his Power On newsletter last weekend, Bloomberg's Mark Gurman said iOS 18 beta 8 will likely be the final developer beta version for the...
