Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more.

Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.

Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos.

Top Rated Comments

whiteonline Avatar
79 months ago
This is gonna get ugly....
Score: 18 Votes (Like | Disagree)
Zdigital2015 Avatar
79 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
I own four different bands, two Apple and two from a third party manufacturer. I have an Apple Sport Band and an Apple Sport Loop as well as a brown leather and a black leather band. Each serves a different function depending on what I am doing. It is one of the Watch’s best selling points and perks of the ecosystem. I wouldn’t wear my white Sport Band with a navy suit. The leather band cost less than $25 each.

Many people on these forums have WAY more bands than I own....WAY more.
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
79 months ago
The thing is, if you appreciate watches and know what you’re doing, you’d realize why spending $50-800 (looking at you, Hermes) on Apple branded straps is the same thing of being that flashy jerk with an ugly, expensive watch that he bought just to impress people. No sense, no taste, and no class.
Well, uh, thanks, I guess, for saying I have no sense, no taste, and no class. Glad I have you to set me straight. Perhaps I can return the favor some day.

I have a handful of Apple's Sport Band watchbands, in various colors. I didn't buy them to impress anyone, I just enjoy the colors. I couldn't care less what others think of my Apple Watch (except for my nieces, they love to kidnap my wrist and play with the Minnie Mouse and Toy Story watch faces - I find this quite entertaining, if inconvenient at times). I have a few more expensive analog watches (don't worry, nothing flashy, they, too, were bought because they please me, not to impress others), and I have substantially more bands for my Marathon analog watch than for my Apple Watch (quite a variety, actually, in nylon, perlon, canvas, silicone, caoutchouc, and steel, both nameless and from some quite well known makers). I do appreciate watches and I know what I'm doing. I have watch bands that are cheaper than Apple's Sport Bands, and a few that were quite a bit more expensive. And I can say that Apple's watch bands are really quite good. Are they expensive? Yes (and I'd like them to be less expensive). But they are well designed and very well executed.

(One particular disagreement with an oft-made assertion: none of the silicone knockoffs of the Sport Band that I've seen, which some undiscriminating users claim, "are exactly the same as the Apple ones", come anywhere close. A few of the caoutchouc watch bands I have, have a similar feel to Apple's fluorelastomer bands - the silicone Sport Band knockoffs don't.)
Score: 5 Votes (Like | Disagree)
twocents Avatar
79 months ago
An ad for an accessory for an accessory for the iPhone. Tim would approve!
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
79 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
Score: 5 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
79 months ago
Well, by reading this thread I've learned that in a lot of people's eyes, I'm doing a lot of things wrong.

Ah well, I'll still sleep well tonight.
Score: 5 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...