Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more.

Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.

Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos.

Top Rated Comments

whiteonline Avatar
86 months ago
This is gonna get ugly....
Score: 18 Votes (Like | Disagree)
Zdigital2015 Avatar
86 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
I own four different bands, two Apple and two from a third party manufacturer. I have an Apple Sport Band and an Apple Sport Loop as well as a brown leather and a black leather band. Each serves a different function depending on what I am doing. It is one of the Watch’s best selling points and perks of the ecosystem. I wouldn’t wear my white Sport Band with a navy suit. The leather band cost less than $25 each.

Many people on these forums have WAY more bands than I own....WAY more.
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
86 months ago
The thing is, if you appreciate watches and know what you’re doing, you’d realize why spending $50-800 (looking at you, Hermes) on Apple branded straps is the same thing of being that flashy jerk with an ugly, expensive watch that he bought just to impress people. No sense, no taste, and no class.
Well, uh, thanks, I guess, for saying I have no sense, no taste, and no class. Glad I have you to set me straight. Perhaps I can return the favor some day.

I have a handful of Apple's Sport Band watchbands, in various colors. I didn't buy them to impress anyone, I just enjoy the colors. I couldn't care less what others think of my Apple Watch (except for my nieces, they love to kidnap my wrist and play with the Minnie Mouse and Toy Story watch faces - I find this quite entertaining, if inconvenient at times). I have a few more expensive analog watches (don't worry, nothing flashy, they, too, were bought because they please me, not to impress others), and I have substantially more bands for my Marathon analog watch than for my Apple Watch (quite a variety, actually, in nylon, perlon, canvas, silicone, caoutchouc, and steel, both nameless and from some quite well known makers). I do appreciate watches and I know what I'm doing. I have watch bands that are cheaper than Apple's Sport Bands, and a few that were quite a bit more expensive. And I can say that Apple's watch bands are really quite good. Are they expensive? Yes (and I'd like them to be less expensive). But they are well designed and very well executed.

(One particular disagreement with an oft-made assertion: none of the silicone knockoffs of the Sport Band that I've seen, which some undiscriminating users claim, "are exactly the same as the Apple ones", come anywhere close. A few of the caoutchouc watch bands I have, have a similar feel to Apple's fluorelastomer bands - the silicone Sport Band knockoffs don't.)
Score: 5 Votes (Like | Disagree)
twocents Avatar
86 months ago
An ad for an accessory for an accessory for the iPhone. Tim would approve!
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
86 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
Score: 5 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
86 months ago
Well, by reading this thread I've learned that in a lot of people's eyes, I'm doing a lot of things wrong.

Ah well, I'll still sleep well tonight.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...