Apple Hires Jaunt VR Founder Arthur van Hoff

Apple this month added Jaunt VR founder Arthur van Hoff to its AR/VR team, according to van Hoff's updated LinkedIn profile that was first noticed by Variety.

Van Hoff is now working as a senior architect at Apple, with no other detail provided. His company, Jaunt VR, created VR capture hardware, including a $100,000 3D VR camera, the Jaunt One.


Rumors of troubles at the company started in 2018, and in October, Jaunt VR let go of much of its staff, pivoting from VR hardware to augmented reality. Jaunt is now focusing on building a platform for the scaled creation of AR content.

At the time, van Hoff said he would be leaving Jaunt by the end of 2018, and it appears he ended up at Apple instead. It's not clear specifically what he's doing at the Cupertino company, but given his expertise in AR and VR, he's likely joined Apple's augmented and virtual reality efforts.

Prior to founding Jaunt, van Hoff was CTO of Flipboard, software and services CTO at Dell, and an engineer at TiVo.

Rumors have suggested Apple is working on developing a set of AR smart glasses, which could be released as soon as 2020. Apple also has other AR/VR prototypes in the works, and there have been mixed rumors that have also pointed towards the possibility of some kind of virtual reality hardware product in the future.

Related Roundup: Apple Glasses

Top Rated Comments

(View all)
Avatar
17 months ago
OMG VR GO AWAY!
Score: 5 Votes (Like | Disagree)
Avatar
17 months ago
Love the latest hires.
Score: 4 Votes (Like | Disagree)
Avatar
17 months ago
So many short-sighted folks around here.

OF COURSE Augmentd Reality is the future. It’s as clear as it was clear the smartphone was the future in 2007. Indeed, many scoffed at the concept back then.
Score: 3 Votes (Like | Disagree)
Avatar
17 months ago

pivoting from VR hardware to augmented reality ('https://blog.jauntxr.com/the-future-of-jaunt-is-ar-b621451b0547')

Factual evidence that VR is going nowhere.
The last grasp is AR. It's still rocking the hype train (as VR did) so we're going to have to hear about all its promises for sometime yet to come.

The future is not about staring at a screen while engaging in the real world- as much as the electronics companies want us to think so
Score: 3 Votes (Like | Disagree)
Avatar
17 months ago
What for? Apple's hardware is a steaming pile of crap that will never be able to run anything in VR.

Unless Apple is finally planning on making a good computer?
Score: 3 Votes (Like | Disagree)
Avatar
17 months ago

The future is not about staring at a screen while engaging in the real world- as much as the electronics companies want us to think so

Your understanding of AR is wrong and, therefore, your conclusion. With AR, you don't stare at a screen while engaging in the real world. With AR you engage with an informationally enriched real world. There are endless uses for this. I could rattle off a half dozen that would help me personally just while typing this.
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks WWII Movie 'Greyhound' Debuts on Apple TV+

Friday July 10, 2020 3:33 am PDT by
Apple TV+ today debuted "Greyhound," the highly anticipated Second World War movie starring Tom Hanks as a naval officer given command of Navy destroyer Greyhound in the Battle of the Atlantic. "Greyhound" features Hanks as George Krause, who must fight his own self doubts and personal demons as he leads a convoy of Allied ships against German U-boats to prove that he belongs in command. ...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...

Apple CEO Tim Cook's 2019 Compensation Totaled Over $133 Million

Friday July 10, 2020 12:01 pm PDT by
Apple CEO Tim Cook was the second highest paid CEO in the United States in 2019, according to Bloomberg's list of the highest paid CEOs and executives in 2019. Cook received compensation totaling $133,727,869 by Bloomberg's count. Almost all of Cook's compensation was provided in the form of stock awards and related performance bonuses. As reported by the SEC earlier this year, Cook received ...