Apple Hires Jaunt VR Founder Arthur van Hoff

Apple this month added Jaunt VR founder Arthur van Hoff to its AR/VR team, according to van Hoff's updated LinkedIn profile that was first noticed by Variety.

Van Hoff is now working as a senior architect at Apple, with no other detail provided. His company, Jaunt VR, created VR capture hardware, including a $100,000 3D VR camera, the Jaunt One.


Rumors of troubles at the company started in 2018, and in October, Jaunt VR let go of much of its staff, pivoting from VR hardware to augmented reality. Jaunt is now focusing on building a platform for the scaled creation of AR content.

At the time, van Hoff said he would be leaving Jaunt by the end of 2018, and it appears he ended up at Apple instead. It's not clear specifically what he's doing at the Cupertino company, but given his expertise in AR and VR, he's likely joined Apple's augmented and virtual reality efforts.

Prior to founding Jaunt, van Hoff was CTO of Flipboard, software and services CTO at Dell, and an engineer at TiVo.

Rumors have suggested Apple is working on developing a set of AR smart glasses, which could be released as soon as 2020. Apple also has other AR/VR prototypes in the works, and there have been mixed rumors that have also pointed towards the possibility of some kind of virtual reality hardware product in the future.

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Top Rated Comments

SirChristopher Avatar
68 months ago
OMG VR GO AWAY!
Score: 5 Votes (Like | Disagree)
Scooz Avatar
68 months ago
Love the latest hires.
Score: 4 Votes (Like | Disagree)
djcerla Avatar
68 months ago
So many short-sighted folks around here.

OF COURSE Augmentd Reality is the future. It’s as clear as it was clear the smartphone was the future in 2007. Indeed, many scoffed at the concept back then.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
68 months ago
pivoting from VR hardware to augmented reality ('https://blog.jauntxr.com/the-future-of-jaunt-is-ar-b621451b0547')
Factual evidence that VR is going nowhere.
The last grasp is AR. It's still rocking the hype train (as VR did) so we're going to have to hear about all its promises for sometime yet to come.

The future is not about staring at a screen while engaging in the real world- as much as the electronics companies want us to think so
Score: 3 Votes (Like | Disagree)
bladerunner2000 Avatar
68 months ago
What for? Apple's hardware is a steaming pile of crap that will never be able to run anything in VR.

Unless Apple is finally planning on making a good computer?
Score: 3 Votes (Like | Disagree)
twolf2919 Avatar
68 months ago
The future is not about staring at a screen while engaging in the real world- as much as the electronics companies want us to think so
Your understanding of AR is wrong and, therefore, your conclusion. With AR, you don't stare at a screen while engaging in the real world. With AR you engage with an informationally enriched real world. There are endless uses for this. I could rattle off a half dozen that would help me personally just while typing this.
Score: 3 Votes (Like | Disagree)