Apple Hires Jaunt VR Founder Arthur van Hoff

Apple this month added Jaunt VR founder Arthur van Hoff to its AR/VR team, according to van Hoff's updated LinkedIn profile that was first noticed by Variety.

Van Hoff is now working as a senior architect at Apple, with no other detail provided. His company, Jaunt VR, created VR capture hardware, including a $100,000 3D VR camera, the Jaunt One.


Rumors of troubles at the company started in 2018, and in October, Jaunt VR let go of much of its staff, pivoting from VR hardware to augmented reality. Jaunt is now focusing on building a platform for the scaled creation of AR content.

At the time, van Hoff said he would be leaving Jaunt by the end of 2018, and it appears he ended up at Apple instead. It's not clear specifically what he's doing at the Cupertino company, but given his expertise in AR and VR, he's likely joined Apple's augmented and virtual reality efforts.

Prior to founding Jaunt, van Hoff was CTO of Flipboard, software and services CTO at Dell, and an engineer at TiVo.

Rumors have suggested Apple is working on developing a set of AR smart glasses, which could be released as soon as 2020. Apple also has other AR/VR prototypes in the works, and there have been mixed rumors that have also pointed towards the possibility of some kind of virtual reality hardware product in the future.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

SirChristopher Avatar
87 months ago
OMG VR GO AWAY!
Score: 5 Votes (Like | Disagree)
Scooz Avatar
87 months ago
Love the latest hires.
Score: 4 Votes (Like | Disagree)
djcerla Avatar
87 months ago
So many short-sighted folks around here.

OF COURSE Augmentd Reality is the future. It’s as clear as it was clear the smartphone was the future in 2007. Indeed, many scoffed at the concept back then.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
87 months ago
pivoting from VR hardware to augmented reality ('https://blog.jauntxr.com/the-future-of-jaunt-is-ar-b621451b0547')
Factual evidence that VR is going nowhere.
The last grasp is AR. It's still rocking the hype train (as VR did) so we're going to have to hear about all its promises for sometime yet to come.

The future is not about staring at a screen while engaging in the real world- as much as the electronics companies want us to think so
Score: 3 Votes (Like | Disagree)
bladerunner2000 Avatar
87 months ago
What for? Apple's hardware is a steaming pile of crap that will never be able to run anything in VR.

Unless Apple is finally planning on making a good computer?
Score: 3 Votes (Like | Disagree)
twolf2919 Avatar
87 months ago
The future is not about staring at a screen while engaging in the real world- as much as the electronics companies want us to think so
Your understanding of AR is wrong and, therefore, your conclusion. With AR, you don't stare at a screen while engaging in the real world. With AR you engage with an informationally enriched real world. There are endless uses for this. I could rattle off a half dozen that would help me personally just while typing this.
Score: 3 Votes (Like | Disagree)