Apple Shares New Video Focusing on Limited Ad Tracking in Safari

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."


Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...
All Screen iPhone 2027 Feature 1

iPhone XX? 6 Features Rumored for Apple's 20th Anniversary iPhone

Monday October 27, 2025 4:01 pm PDT by
For the 10th anniversary iPhone that came out in 2017, Apple introduced the iPhone X with Face ID, notch, and minimized bezels, providing more display space than ever before. The 20th iPhone anniversary is approaching and Apple wants to take the iPhone X design even further. We're two years away from the 2027 iPhone, but it's tough for Apple to keep major changes under wraps. We've rounded...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...

Top Rated Comments

ipedro Avatar
86 months ago
The one time we can unanimously agree that apple did something good.
Have you met the users on MacRumors?
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
86 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Agreed. If you exercise even a modicum of caution, like me, websites can't gather any personal information!



Attachment Image
Score: 17 Votes (Like | Disagree)
truthertech Avatar
86 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Oh, Google is sending a gift certificate to you right now. You truly an enlightened one that knows the massive dossier they are building on you is for your own good. Google has assigned you what they call a "universal identifier" that links every single thing site you visit, everything you click on, etc., with every where you go, everything you say to Google assistant, every photo you are sent or received, every gmail you are sent or received, every document you upload to Google Docs, every song, podcast, etc. you listen to, everything you read, etc. etc., etc., along with all the other data they buy from credit reporting, other data brokers, etc. All for you own good. What could go wrong?

In addition to Google, law enforcement thanks you since that data is all available to them via legal service, or simply buying it. Hackers and Intel agencies and current and future despotic governments and intel agencies thank you for being so positive about every intimate detail of your life being assembled. Former East German Stasi are dreaming of how nice it would have been not to have to pay informers or costly surveillance teams or install microphones or intercept your mail to have all this.

China, Russia and other authoritarian regimes are so excited to hear there are people like you who understand how beneficial it is for you to have that information collected.
[doublepost=1553805069][/doublepost]
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.
"Privacy alarmists" -Posted by someone who uses an alias to post. What do you have to hide?
Score: 5 Votes (Like | Disagree)
Ghost31 Avatar
86 months ago
The one time we can unanimously agree that apple did something good.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
86 months ago
Didn’t Mac OS safari just drop DNT?
Yep, but it was only ever a preference that sites could choose to aknowledge or ignore. They removed Do Not Track and left in their anti-tracking measures.
Score: 4 Votes (Like | Disagree)
yaxomoxay Avatar
86 months ago
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?
Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.
Score: 3 Votes (Like | Disagree)