Sprint Takes Out Full Page NYT Ad Calling Out AT&T for Misleading 5GE Branding

Sprint on Sunday took out a full-page ad in The New York Times to call out AT&T for its "5GE" network labeling, which actually offers 4G speeds rather than 5G speeds.

In the letter [PDF], Sprint calls AT&T's 5G Evolution "fake 5G" and clarifies that AT&T is not, in fact, offering faster speeds than other carriers who deliver the same 4G LTE advancements that AT&T has enabled such as three-way carrier aggregation, 256 QAM, and 4x4 MIMO.

att 5ge iphone

While Sprint is working hard to deliver mobile 5G and the first 5G smartphone in the U.S., AT&T is hard at work trying to convince you that they already won the race to 5G with something they call "5G Evolution." That is simply untrue.

Don't be fooled. 5G Evolution isn't new or true 5G. It is fake 5G.

They would love for you to believe they are different ... better. The truth is AT&T is simply offering customers a nationwide 4G LTE network just like Sprint and all the other major wireless carriers. It's not 5G.

AT&T first started upgrading customer iPhones to read "‌5GE‌" in the iOS 12.2 beta, and the misleading branding will become much more widespread when iOS 12.2 sees a public release.

Devices in areas with AT&T's "upgraded" LTE will display "‌5GE‌" instead of LTE, but it's not real 5G. There is no iPhone that exists right now that is capable of connecting to a 5G network, nor does AT&T offer a true 5G network at this time.

AT&T has defended itself by claiming that 5G Evolution is the "first step on the road to 5G," but customers and other carriers are not impressed with its misleading branding that has the potential to confuse customers when actual 5G networks become available. AT&T has, however, claimed that customers "love" the ‌5GE‌ branding because they "want and deserve to know" when "better speeds" are available.

"We understand why our competitors don't like what we are doing, but our customers love it. We introduced 5G Evolution more than two years ago, clearly defining it as an evolutionary step to standards-based 5G. 5G Evolution and the 5GE indicator simply let customers know when their device is in an area where speeds up to twice as fast as standard LTE are available. That's what 5G Evolution is, and we are delighted to deliver it to our customers.

Sprint has done more than just take out an ad against AT&T. In early February, Sprint filed a lawsuit in federal court against AT&T in an attempt to prevent AT&T from using the ‌5GE‌ labeling on AT&T smartphones. Sprint says AT&T is damaging the consumer reputation and understanding of true 5G and potentially hurting Sprint's 5G launch this summer in nine metro areas.

True 5G smartphones won't be coming until later in 2019, and the 5G networks to support them also won't be available until later in the year. Rumors suggest Apple isn't planning to introduce 5G connectivity on its iPhones until 2020 at the earliest, so 5G is not a technology ‌iPhone‌ users will be able to take advantage of in 2019.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

Porco Avatar
80 months ago
"Sir that will be $500"
-Oh, sure, here's your money.
"Sorry sir, you only appear to have given me $450"
-Yeah, but it's like $500. It's the first step on the road to $500... I call it $500E! It's an evolution of $400.
"Sir, I'm afraid I'm going to have to call the police now... "
Score: 100 Votes (Like | Disagree)
AngerDanger Avatar
80 months ago
I can do you one better, AT&T; I’ve used whiteout to write a little “6G” on my phone so I always have the fastest connection. :cool:

Score: 50 Votes (Like | Disagree)
coolfactor Avatar
80 months ago
GOOD!

Companies should be held responsible for misleading marketing.
Score: 49 Votes (Like | Disagree)
farewelwilliams Avatar
80 months ago
customers "love" the 5GE branding "
no...no...
Score: 41 Votes (Like | Disagree)
MadeTheSwitch Avatar
80 months ago
AT&T is a shady company. What they are doing is a gimmick.
Score: 25 Votes (Like | Disagree)
BWhaler Avatar
80 months ago
Good. And Apple should put a stop to this.. it’ll hurt sales in 2-3 years when 5g is really here.

Plus, the one great thing about Tim Cook’s Apple is its ethics. We suffer garbage keyboards and lacking software for the ethics. Apple should stop this deceptive practice.
Score: 17 Votes (Like | Disagree)