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Beats Partners With Japanese Fashion Brand Sacai for New Beaded BeatsX Headphones [Updated]
Apple-owned Beats by Dre has partnered with Japanese luxury fashion brand Sacai to produce a new collection of BeatsX headphones. These models come with beaded cables that can be removed and customized to reflect unique patterns (via WatchGeneration).
Beats won't be selling these headphones to the masses, however, and is currently planning to launch them at an exclusive pop-up shop in Paris on March 4. It's unclear if the company has any plans to roll out the BeatsX + Sacai collection to Apple retail locations or online.
In a promo video shared on the Beats by Dre YouTube channel, Beats president Luke Wood said that the company was looking for a new partner who could reimagine its products with a different design and color. This led to Sacai's idea to incorporate beads onto BeatsX, creating a more fashion-first aesthetic for the in-ear headphones.
Beats is known for collaborating with a number of interesting and surprising brands, in the past including French luxury fashion house Balmain, designer Alexander Wang, and even Hello Kitty. Apple acquired Beats Electronics in 2014 for $3 billion, using the company's streaming service as a basis for what would become Apple Music in 2015.
Update: The beaded BeatsX headphones Apple created in partnership with Japanese fashion brand Sacai can be purchased from the Apple online store.
Beats won't be selling these headphones to the masses, however, and is currently planning to launch them at an exclusive pop-up shop in Paris on March 4. It's unclear if the company has any plans to roll out the BeatsX + Sacai collection to Apple retail locations or online.
From Beats by Dr. Dre and sacai comes a collaboration that celebrates unique style and individuality. Sacai – an innovative label recognized for mixing high concept designs with functional utility – helps us find a balance between technology and fashion. Reimagined to let listeners incorporate their own creativity and identity, these BeatsX earphones prove that the best accessory to premium sound is personal expression.There are three colors in the collection: Silver Red, Absolute White, and Intense Black. Each BeatsX + Sacai model comes with a carrying pouch that has a Sacai logo, and they're priced at a premium of around $200, over $100 more than the price of normal BeatsX headphones, which can be purchased for around $80-$90 on sale.
In a promo video shared on the Beats by Dre YouTube channel, Beats president Luke Wood said that the company was looking for a new partner who could reimagine its products with a different design and color. This led to Sacai's idea to incorporate beads onto BeatsX, creating a more fashion-first aesthetic for the in-ear headphones.
Beats is known for collaborating with a number of interesting and surprising brands, in the past including French luxury fashion house Balmain, designer Alexander Wang, and even Hello Kitty. Apple acquired Beats Electronics in 2014 for $3 billion, using the company's streaming service as a basis for what would become Apple Music in 2015.
Update: The beaded BeatsX headphones Apple created in partnership with Japanese fashion brand Sacai can be purchased from the Apple online store.
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3 weeks ago
These look awful...like something that would be in the checkout line at Walmart.
3 weeks ago
How about partnering with sound engineers?
You might be on to something here.
3 weeks ago
Never heard of the brand, and I consider myself a fashionista. Which means this collab isn't very good.
Also they look like those beaded necklaces that 1st graders make in art class. Yuck.
Also they look like those beaded necklaces that 1st graders make in art class. Yuck.
3 weeks ago
Oh my god! No developments of beats itself. I wonder what’s Beats purpose for Apple. A fashion brand when they can’t resist urges to make stuff other than “minimalist” looking products.
3 weeks ago
Terrible
what were they thinking?
BeatsX too? Time to move on from that one already
what were they thinking?
BeatsX too? Time to move on from that one already
3 weeks ago
Aren't they going to improve the ****ing battery? Durability? Nothing?
They're doing the same **** with the over-ear line and frankly I think they jumped the shark with that one a long time ago - maybe with the Neymar Jr. edition.
Wake the **** up Apple.
They're doing the same **** with the over-ear line and frankly I think they jumped the shark with that one a long time ago - maybe with the Neymar Jr. edition.
Wake the **** up Apple.
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