Apple Shares Another Humorous Depth Control Ad 'Alejandro'
Apple today shared another humorous ad promoting Depth Control on the iPhone XS, iPhone XS Max, and iPhone XR.
In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face.
This is the second humorous Depth Control ad that Apple has shared this month, following its
"Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?"
Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the shot.
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