Apple Shares Another Humorous Depth Control Ad 'Alejandro'

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR.

In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face.


This is the second humorous Depth Control ad that Apple has shared this month, following its "Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?"


Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the shot.

Popular Stories

Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...

Top Rated Comments

bigjnyc Avatar
91 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
Score: 10 Votes (Like | Disagree)
91 months ago
Well, seeing Apples soft- and hardware since 2012 you could assume they’re dead indeed.

What an embarrassing company it has become o_O
Why do you let an embarrassing company have so much power over your life?

That’s not healthy.
Score: 9 Votes (Like | Disagree)
91 months ago
In the meantime triple lenses with 48 megapixels and 10x optical zoom gets introduced.

And Apple? Well they still think their camera’s are a selling point :rolleyes:
Score: 7 Votes (Like | Disagree)
cmaier Avatar
91 months ago
I like it.
Score: 5 Votes (Like | Disagree)
cmaier Avatar
91 months ago
I’m slowly but steadily getting out of the expensive eco trap. My next phone is definitely not going to be an iPhone.

The ancient iPhone 8 is similar priced as the newly galaxy S10 over here. On top of that, it comes with airbuds included.

You would be insane to chose the iPhone 8.
Some of us aren’t allowed to use android because it’s a cesspool of security flaws and spyware.
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
91 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
This is a really great series of ads.

It shows a feature in use, with its UI, without being too geeky.

Better screen, better cameras, better ram, better everything, including better price and coming with airbuds (with better sound) included.
Your usage of a phone must be significantly different if "better ram" is a concern.
Score: 3 Votes (Like | Disagree)