Apple Shares Another Humorous Depth Control Ad 'Alejandro'

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR.

In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face.


This is the second humorous Depth Control ad that Apple has shared this month, following its "Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?"


Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the shot.

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
M5 MacBook Pro

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Sunday January 25, 2026 11:46 am PST by
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...

Top Rated Comments

bigjnyc Avatar
90 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
90 months ago
Well, seeing Apples soft- and hardware since 2012 you could assume they’re dead indeed.

What an embarrassing company it has become o_O
Why do you let an embarrassing company have so much power over your life?

That’s not healthy.
Score: 9 Votes (Like | Disagree)
9081094 Avatar
90 months ago
In the meantime triple lenses with 48 megapixels and 10x optical zoom gets introduced.

And Apple? Well they still think their camera’s are a selling point :rolleyes:
Score: 7 Votes (Like | Disagree)
cmaier Avatar
90 months ago
I like it.
Score: 5 Votes (Like | Disagree)
cmaier Avatar
90 months ago
I’m slowly but steadily getting out of the expensive eco trap. My next phone is definitely not going to be an iPhone.

The ancient iPhone 8 is similar priced as the newly galaxy S10 over here. On top of that, it comes with airbuds included.

You would be insane to chose the iPhone 8.
Some of us aren’t allowed to use android because it’s a cesspool of security flaws and spyware.
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
90 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
This is a really great series of ads.

It shows a feature in use, with its UI, without being too geeky.

Better screen, better cameras, better ram, better everything, including better price and coming with airbuds (with better sound) included.
Your usage of a phone must be significantly different if "better ram" is a concern.
Score: 3 Votes (Like | Disagree)