Google and watchmaker Fossil Group today jointly announced a $40 million deal that will see the search giant take ownership of a portion of Fossil's smartwatch technology.

Fossil Sport

Fossil Sport smartwatch

The deal, which is being described as "transactional" and will see some of Fossil's R&D division join Google, will lead to the launch of a "new product innovation that's not yet hit the market," said Fossil VP and chief strategy officer Greg McKelvey.

Speaking to Wearable, McKelvey said the new product is based on technology that Fossil has been developing out of its $260 million Misfit acquisition in 2015. "It's new to the market technology and we think it's a product that has features and benefits that aren't in the category today," he added.

Google confirmed that the new product line will join the Wear OS family, although neither company revealed when the products that eventually emerge out of the partnership would be launched.

The deal is naturally fueling speculation that Google is planning an own-branded direct competitor to Apple Watch. Tentatively billed the "Pixel Watch" by market watchers, the new line is said to be made up of three models, codenamed Ling, Triton, and Sardine, although the details end there.

Google is known to be working on new fitness and health tracking features for its Wear OS, which could theoretically make their debut in the rumored watch, while Fossil recently diverged from its step-counting wristwatch range by announcing a Wear OS-based dedicated Sport smartwatch with built-in GPS and heart-rate sensor, suggesting today's deal could result in a new fitness-focused device.

Related Roundup: Apple Watch Series 9
Tags: Google, Fossil
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

magicschoolbus Avatar
67 months ago
Amazing deal for Fossil.

However, trusting Google with a tracker that monitors my location and body? Nooooooooooooooooo way.
Score: 9 Votes (Like | Disagree)
levitynyc Avatar
67 months ago
Very interested.

I recently switched to a Pixel 3 XL after having an iPhone since 2007. I really like it.
Score: 5 Votes (Like | Disagree)
Abazigal Avatar
67 months ago
The iphone faces more competition from older iPhones than other android phones.

I don’t expect anything different here. The Apple Watch market is basically the smart watch market at this point.
Score: 4 Votes (Like | Disagree)
sinsin07 Avatar
67 months ago
Pixel watch phone home.
Will it have advertisements too?
Now every time I raise my hand near my face will I see an advertisement for Kleenex?
Score: 3 Votes (Like | Disagree)
locovaca Avatar
67 months ago
Android Wear has done nothing but get worse since it’s original release. The Android 2 update made it clumsy to use, watches are still released with missing features (nfc is still hard to find), and the usability of a round screen pales to that of a square. The text density alone makes it hard to use.

I had both an LG G Watch and a Moto 360 sport. The only feature I missed was the transreflective display on the 360 which gave you a low power, always on display. Even in direct sunlight it was 100% readable.
Score: 3 Votes (Like | Disagree)
Pupi Avatar
67 months ago
Now Google will only be 8 years behind instead of a decade.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching Next Month: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...