Google and watchmaker Fossil Group today jointly announced a $40 million deal that will see the search giant take ownership of a portion of Fossil's smartwatch technology.

Fossil Sport

Fossil Sport smartwatch

The deal, which is being described as "transactional" and will see some of Fossil's R&D division join Google, will lead to the launch of a "new product innovation that's not yet hit the market," said Fossil VP and chief strategy officer Greg McKelvey.

Speaking to Wearable, McKelvey said the new product is based on technology that Fossil has been developing out of its $260 million Misfit acquisition in 2015. "It's new to the market technology and we think it's a product that has features and benefits that aren't in the category today," he added.

Google confirmed that the new product line will join the Wear OS family, although neither company revealed when the products that eventually emerge out of the partnership would be launched.

The deal is naturally fueling speculation that Google is planning an own-branded direct competitor to Apple Watch. Tentatively billed the "Pixel Watch" by market watchers, the new line is said to be made up of three models, codenamed Ling, Triton, and Sardine, although the details end there.

Google is known to be working on new fitness and health tracking features for its Wear OS, which could theoretically make their debut in the rumored watch, while Fossil recently diverged from its step-counting wristwatch range by announcing a Wear OS-based dedicated Sport smartwatch with built-in GPS and heart-rate sensor, suggesting today's deal could result in a new fitness-focused device.

Related Roundup: Apple Watch Series 9
Tags: Google, Fossil
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

magicschoolbus Avatar
71 months ago
Amazing deal for Fossil.

However, trusting Google with a tracker that monitors my location and body? Nooooooooooooooooo way.
Score: 9 Votes (Like | Disagree)
levitynyc Avatar
71 months ago
Very interested.

I recently switched to a Pixel 3 XL after having an iPhone since 2007. I really like it.
Score: 5 Votes (Like | Disagree)
Abazigal Avatar
71 months ago
The iphone faces more competition from older iPhones than other android phones.

I don’t expect anything different here. The Apple Watch market is basically the smart watch market at this point.
Score: 4 Votes (Like | Disagree)
sinsin07 Avatar
71 months ago
Pixel watch phone home.
Will it have advertisements too?
Now every time I raise my hand near my face will I see an advertisement for Kleenex?
Score: 3 Votes (Like | Disagree)
locovaca Avatar
71 months ago
Android Wear has done nothing but get worse since it’s original release. The Android 2 update made it clumsy to use, watches are still released with missing features (nfc is still hard to find), and the usability of a round screen pales to that of a square. The text density alone makes it hard to use.

I had both an LG G Watch and a Moto 360 sport. The only feature I missed was the transreflective display on the 360 which gave you a low power, always on display. Even in direct sunlight it was 100% readable.
Score: 3 Votes (Like | Disagree)
Pupi Avatar
71 months ago
Now Google will only be 8 years behind instead of a decade.
Score: 2 Votes (Like | Disagree)

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