Nike Debuts $350 iPhone-Controlled Self-Adjusting Basketball Shoes

Nike today introduced new iPhone-controlled self-adjusting basketball shoes based on its latest FitAdapt technology.

nike adapt bb iphone
The new Nike Adapt BB shoes feature an advanced power-lacing system with a custom motor that senses the tension needed by the foot and adjusts accordingly to ensure a snug fit. Using buttons on the shoe or the Nike Adapt app for smartphones, basketball players can adjust the fit on the fly during a game.

For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, Nike says players will also be able to prescribe a different tightness setting for warm-ups.

The shoes are equipped with a 505 mAh battery that can last between 10 and 20 days and charge wirelessly on Nike's shoe-sized Qi-compatible mat in three hours.

adapt bb mat
Nike says its new Adapt BB shoes are an evolution of its HyperAdapt 1.0 shoes from 2016, the athletic wear company's first multipurpose performance shoe to feature power lacing. The Adapt BB shoes will also be Nike's first continually updated performance product, as they will receive opt-in firmware updates.

The shoes are priced at $350 in the United States and will begin shipping on February 16, according to Nike's online store.

Tag: Nike+

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...

Top Rated Comments

Chrjy Avatar
92 months ago
A solution to a problem that doesn't exist!
This is tech for the sake of tech in my opinion.

"I'll meet you there, I need to charge my shoes first"
Score: 44 Votes (Like | Disagree)
MacSince1985 Avatar
92 months ago
The first thing I thought of is a fan hacking into the shoes of the opposite team to loosen them at a crucial point in the game. ;-)
Score: 42 Votes (Like | Disagree)
sunapple Avatar
92 months ago
Just awesome to see what tech can do these days. Any remarks on pricing, or potential problems are irrelevant for these types of products; it's purely Nike showing off what they can do. And you can buy it too!
Score: 13 Votes (Like | Disagree)
Khedron Avatar
92 months ago
Score: 12 Votes (Like | Disagree)
Enclavean Avatar
92 months ago
Whats the next item I will have to charge? My underwear?
Score: 12 Votes (Like | Disagree)
TheFluffyDuck Avatar
92 months ago
"Internet of things" really is synonymous with solutions for problems that don't exist.
Score: 9 Votes (Like | Disagree)