Beats 1 radio host Ebro Darden has been appointed as Apple Music's global editorial head of hip-hop and R&B, according to Billboard.

ebro darden ariana grande

Ebro Darden and Ariana Grande

In this newly designated full-time role, which he starts today, the report claims Darden will "manage a team of hip-hop and R&B editors in developing editorial strategies for artists, albums and song releases" in the United States and abroad.

Darden said his new position is a global one aimed at figuring out ways to serve the communities where hip-hop and R&B music is made:

If we're doing our job, we'll be able to get down at the community level and connect with people to not only help artists service their communities but help those communities thrive. This is a global position as well. So, as we build this out, I'll be doing the same thing I want to do in America in the U.K., Africa, India, Japan, Brazil and other countries. I'll be wherever R&B and hip-hop are being consumed and working to create communication amongst communities around the world through Apple Music — making sure that black music is getting recognized and developing the next superstars.

Apple Music's global director of editorial, Rachel Newman:

We're excited that Ebro is joining us in a full-time capacity. Having dedicated his life and career to hip-hop, R&B and pop music, he has so much to offer. One of Ebro's most defining characteristics is that he has great ears for where R&B and hip-hop are transcending and evolving to beyond even the borders of the U.S. He'll obviously take a leadership position for us not just in hip-hop and R&B but also in the communities where the music is made, which is also exciting and something unique to Ebro.

Darden will remain based in New York City and he will continue to host his popular show "Ebro in the Morning" on the local HOT 97 radio station on weekday mornings. He will also continue to showcase the latest hip-hop music and news on his Beats 1 show on weekday afternoons, according to the report.

Darden was one of the three original Beats 1 radio anchors alongside Zane Lowe, based in Los Angeles, and Julie Adenuga, based in London.

Top Rated Comments

cateye Avatar
90 months ago
Well thank god for that since hip-hop is so egregiously underrepresented on Apple Music.
Score: 13 Votes (Like | Disagree)
nburwell Avatar
90 months ago

Sarcasm?
Yes. You launch the AM app, and hip-hop is so over represented it's ridiculous.
Score: 5 Votes (Like | Disagree)
12643 Avatar
90 months ago
It’s becoming less and less of an accomplishment to get appointed to Apple’s “leadership team” with every appointment.
Score: 4 Votes (Like | Disagree)
cateye Avatar
90 months ago
Considering Hip-Hop is currently the most popular and profitable style of music it makes sense that it would get a lot of attention on music services
Thankfully, there are other music services that balance support of popular music with a broader menu. As a music service not beholden to the limitations of a physical record store should.

That Apple self-limits in this way is very music an “apple” thing and I think speaks to their need, or the need of certain people within Apple, to be seen as “popular,” or aligned with what is popular.

Apple always serves the needs of its brand. Always.
Score: 3 Votes (Like | Disagree)
Ta0jin Avatar
90 months ago
So I don't get the problem here. If the people complaining don't like what Apple Music is playing then listen to something else. I'm not especially a huge fan of todays hip hop, but if I tune to a channel that is not playing what I like then I can listen to something else. There are other options. I don't see the need to bring up what Steve Jobs was all about and what Tim Cook is doing wrong...
Score: 3 Votes (Like | Disagree)
lunarworks Avatar
90 months ago
So I don't get the problem here. If the people complaining don't like what Apple Music is playing then listen to something else. I'm not especially a huge fan of todays hip hop, but if I tune to a channel that is not playing what I like then I can listen to something else. There are other options. I don't see the need to bring up what Steve Jobs was all about and what Tim Cook is doing wrong...
This is half the people here after hearing one hip-hop song on Beats 1:

Score: 3 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...