"For You" was first announced at Google I/O in May and was initially limited to Android. The feature is designed to "tell you what you need to know about the neighborhoods you care about," such as new restaurants opening nearby, trending spots, and more, based on places you've rated and places you've visited.
The tab is accompanied by a new "Match Score" that predicts which restaurants you're most likely to prefer based on your personal preferences, which is designed to help you to choose between multiple restaurant suggestions.
iPhone users can install the update from the App Store later today. "For You" is also expanding to over 130 countries on Android today.