As it announced in its Machine Learning Journal, Apple is attending the 2018 Conference on Empirical Methods in Natural Language Processing in Brussels, Belgium between today and Sunday, November 4.

siri iphone
Apple has set up a booth staffed with natural language processing experts from its Siri team and encourages conference attendees to stop by.

Apple has also highlighted an opening for a Siri-related software engineering position within the company, based out of Cambridge in the United Kingdom, where it has a research and development office focused on Siri.

"The launch of Siri was a defining moment in the history of Artificial Intelligence," the job description states. "Hundreds of millions of people now use Siri to send a message, play their favourite song or even take a selfie."

Earlier this year, The Information published an in-depth look at how Siri has transitioned from one of Apple's most promising technologies into a "major problem" for the company. The report cited a dozen former Apple employees who reflected on Siri's "squandered lead" over rivals Amazon Alexa and Google Assistant.

Apple responded to the report with a statement claiming that Siri is "the world's most popular voice assistant," and touted "significant advances" to the digital assistant's performance, scalability, and reliability.

We have made significant advances in Siri performance, scalability and reliability and have applied the latest machine learning techniques to create a more natural voice and more proactive features. We continue to invest deeply in machine learning and artificial intelligence to continually improve the quality of answers Siri provides and the breadth of questions Siri can respond to.

Apple has steadily improved Siri with features such as Shortcuts and customized language models that improve the assistant's ability to recognize names of local points of interest, such as small businesses and restaurants.

Top Rated Comments

AngerDanger Avatar
46 months ago
The end result: Siri will soon be able to report scores on five more sports, including professional ladder golf and seven minutes in heaven.
Score: 7 Votes (Like | Disagree)
jlc1978 Avatar
46 months ago
"The launch of Siri was a defining moment in the history of Artificial Intelligence," the job description states. "Hundreds of millions of people now use Siri to send a message, play their favourite song or even take a selfie."

Hundreds of millions more yell at their iPhones when they try to use Siri and get nonsense response to simple question such as "Call wife" and Siri says "I have found six locations for knife. The firsts is Cal Knives. Do you want to call it?"

Siriously, I get replies about 20% that have nothing to do with what I asked or tell me "I can't do that while your are in your vehicle." Isn't that the whole purpose of hands free? To let you get directions, make a call without distracting you form the road; or at least not as much as if you did it by hand.
Score: 5 Votes (Like | Disagree)
macduke Avatar
46 months ago
It irritates me that I can't get a result from Siri and then ask her to put it in a note. Like yesterday I was taking caliper measurements for a spring that I need to replace and the inch measurements I took seemed weird so I was asking Siri to convert them to metric to see if that made more sense. Then I asked her to put that in a note, and I tried 4-5 different ways of getting her to do it and none of them worked because I was feeling stubborn. I don't know how it can't just take what answer it returned and shove it into a note. It's not a complicated task. I could ask my four year old to write down the numbers for crying out loud.
Score: 3 Votes (Like | Disagree)
nt5672 Avatar
46 months ago
Its depressing, you'd think that the Siri team would be leading or presenting at conferences, but just attending to get up to speed. Siri must have more problems that we know. Maybe they need to hire someone that knows what they are doing. No, wait a minutes, they did have experts. Maybe they should not have ignored and/or let the original founders of the company that created Siri leave.
Score: 3 Votes (Like | Disagree)
Mike MA Avatar
46 months ago
Do whatever improves Siri's skills further.
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
46 months ago
Why Belgium? Are The Belch leaders in this field?
Like many conferences, this one moves each year. The 2017 conference was in Copenhagen, Denmark. 2016 it was in Austin, Texas and 2015 it was in Lisbon, Portugal.
Score: 2 Votes (Like | Disagree)

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...