As it announced in its Machine Learning Journal, Apple is attending the 2018 Conference on Empirical Methods in Natural Language Processing in Brussels, Belgium between today and Sunday, November 4.

siri iphone
Apple has set up a booth staffed with natural language processing experts from its Siri team and encourages conference attendees to stop by.

Apple has also highlighted an opening for a Siri-related software engineering position within the company, based out of Cambridge in the United Kingdom, where it has a research and development office focused on Siri.

"The launch of Siri was a defining moment in the history of Artificial Intelligence," the job description states. "Hundreds of millions of people now use Siri to send a message, play their favourite song or even take a selfie."

Earlier this year, The Information published an in-depth look at how Siri has transitioned from one of Apple's most promising technologies into a "major problem" for the company. The report cited a dozen former Apple employees who reflected on Siri's "squandered lead" over rivals Amazon Alexa and Google Assistant.

Apple responded to the report with a statement claiming that Siri is "the world's most popular voice assistant," and touted "significant advances" to the digital assistant's performance, scalability, and reliability.

We have made significant advances in Siri performance, scalability and reliability and have applied the latest machine learning techniques to create a more natural voice and more proactive features. We continue to invest deeply in machine learning and artificial intelligence to continually improve the quality of answers Siri provides and the breadth of questions Siri can respond to.

Apple has steadily improved Siri with features such as Shortcuts and customized language models that improve the assistant's ability to recognize names of local points of interest, such as small businesses and restaurants.

Top Rated Comments

AngerDanger Avatar
51 months ago
The end result: Siri will soon be able to report scores on five more sports, including professional ladder golf and seven minutes in heaven.
Score: 7 Votes (Like | Disagree)
jlc1978 Avatar
51 months ago
"The launch of Siri was a defining moment in the history of Artificial Intelligence," the job description states. "Hundreds of millions of people now use Siri to send a message, play their favourite song or even take a selfie."

Hundreds of millions more yell at their iPhones when they try to use Siri and get nonsense response to simple question such as "Call wife" and Siri says "I have found six locations for knife. The firsts is Cal Knives. Do you want to call it?"

Siriously, I get replies about 20% that have nothing to do with what I asked or tell me "I can't do that while your are in your vehicle." Isn't that the whole purpose of hands free? To let you get directions, make a call without distracting you form the road; or at least not as much as if you did it by hand.
Score: 5 Votes (Like | Disagree)
macduke Avatar
51 months ago
It irritates me that I can't get a result from Siri and then ask her to put it in a note. Like yesterday I was taking caliper measurements for a spring that I need to replace and the inch measurements I took seemed weird so I was asking Siri to convert them to metric to see if that made more sense. Then I asked her to put that in a note, and I tried 4-5 different ways of getting her to do it and none of them worked because I was feeling stubborn. I don't know how it can't just take what answer it returned and shove it into a note. It's not a complicated task. I could ask my four year old to write down the numbers for crying out loud.
Score: 3 Votes (Like | Disagree)
nt5672 Avatar
51 months ago
Its depressing, you'd think that the Siri team would be leading or presenting at conferences, but just attending to get up to speed. Siri must have more problems that we know. Maybe they need to hire someone that knows what they are doing. No, wait a minutes, they did have experts. Maybe they should not have ignored and/or let the original founders of the company that created Siri leave.
Score: 3 Votes (Like | Disagree)
Mike MA Avatar
51 months ago
Do whatever improves Siri's skills further.
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
51 months ago
Why Belgium? Are The Belch leaders in this field?
Like many conferences, this one moves each year. The 2017 conference was in Copenhagen, Denmark. 2016 it was in Austin, Texas and 2015 it was in Lisbon, Portugal.
Score: 2 Votes (Like | Disagree)

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...