Google Pixel 3 XL vs. iPhone XS Max: Which Camera Reigns Supreme?

Google's newest flagship smartphones, the Pixel 3 and Pixel 3 XL, are officially launching later this week. With their high-quality cameras, fast processors, and other improvements, the new devices are direct competitors to Apple's newly released iPhone XS models.

We were able to get our hands on the new Pixel 3 and Pixel 3XL ahead of their debut, and in our latest YouTube video, we compared the Google Pixel 3 XL camera to Apple's iPhone XS Max camera to see which one reigns supreme.


Both the Pixel 3 and the Pixel 3 XL are equipped with a single-lens 12-megapixel rear camera system, while the iPhone XS Max uses a dual-lens camera system that features a 12-megapixel wide-angle lens and a 12-megapixel telephoto lens.

iphonexsmaxpixel3xllandscape
The two camera system allows the iPhone XS Max to do things like capture Portrait Mode images with an adjustable depth of field and a blurred background, but the Pixel 3 XL has much of the same functionality enabled through software.

iphonexsmaxpixel3xllHDR
Like the iPhone XS Max, the Pixel 3 XL features a Portrait Mode. With its newest devices, Apple introduced some improvements to Portrait Mode with the A12 Bionic chip, and that gave it the edge over the Pixel 3 XL in our image tests. The Pixel 3 XL won out when it came to edge detection in most cases, with less blurring in areas we didn't want blurred, but iPhone XS Max Portrait Mode images were sharper.

iphonexsmaxpixel3xlportrait
Google advertises a new "Super Res" zoom in the Pixel 3 XL, but the single-lens camera system can't compete with Apple's telephoto lens.

With the iPhone XS Max, Apple introduced a new Smart HDR feature that takes multiple images at different exposures and combines them for one ideal shot. Google's Pixel 3 XL has a similar HDR+ mode that does the same thing to eke out more detail in photos with a lot of variation in lighting.

iphonexsmaxpixel3xllowlightlandscape
In our testing, we preferred the Smart HDR on the iPhone because it was able to preserve more detail without blowing out bright areas like the sky, but the Pixel 3 XL was not far behind.

Google's Pixel 3 XL uses a Night Sight feature that's designed to create brighter, clearer photos than the iPhone XS Max can produce. Night Sight isn't available at launch, but will be coming to the Pixel phones later and could give the devices a serious edge over the XS Max.

iphonexsmaxpixel3xllowlight2
In our low light photo tests, both performed well, but the Pixel 3 XL demonstrated more noise and grain than low-light photos taken with the iPhone XS Max. In Portrait Mode, though, the Pixel 3 XL outperformed the iPhone XS Max.

iphonexspixel3xllowlight
While the Pixel 3 XL has a single-lens rear camera, Google has implemented a two-camera system at the front of the device with two 8-megapixel cameras for taking selfies. The iPhone XS Max, meanwhile, has a single-lens 7-megapixel front-facing camera and TrueDepth camera system that allows it to capture the same Portrait Mode photos as the rear camera system.

Because Google is using two cameras, there are front-facing features not available on the iPhone XS Max, such as a wider-angle lens that captures 184 percent more of a scene to enable group selfies.

pixel3xlselfielenses2
When it comes to front-facing camera systems, the Pixel 3 XL definitely beats the iPhone XS Max. Front-facing Portrait Mode photos look great on both devices, but the group selfie mode is something Apple can't compete with.

The camera systems in the iPhone XS Max and Google Pixel 3 XL both have their strengths and weaknesses, but when it comes down to it, both are so good that determining which one is better is a matter of preference.

iphonexsmaxpixel3xlportraitbeer
Photos from the iPhone XS Max, for example, tend to be a bit more even in color than the overly cool or warm-toned photos coming from the Pixel 3 XL, which some people prefer and others don't. iPhone XS Max images also come out a bit darker due to the Smart HDR feature that preserves detail, which is another visual difference that may influence opinion towards one camera or the other.

Bottom line, though, both the iPhone XS Max and the Pixel 3 XL produce impressive images that are better than both the previous-generation iPhone X and the Pixel 2 smartphones, and both are closer than ever to overtaking more traditional handheld cameras.

You can see all of the full resolution photos that we took with the Pixel 3 XL and the iPhone XS Max in this Imgur album that we created. Do you prefer Pixel 3 XL photos or iPhone XS Max photos? Let us know in the comments.

Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
m4 macbook air blue 2

iPadOS and macOS 26.2 Double 5GHz Wi-Fi Bandwidth for Wi-Fi 6E Devices

Monday January 5, 2026 1:57 pm PST by
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide. The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

zakarhino Avatar
94 months ago
These comparisons are just stupid IMO. Every flagship phone is basically the same quality. Let's be honest and focus on something else.
I don't think anybody could seriously tell me that there isn't a huge quality difference in these two photos below.

XS Max:

Pixel 3:


EDIT: Not my pictures FYI, I took them from the Imgur album linked in the original article.
Score: 31 Votes (Like | Disagree)
gavroche Avatar
94 months ago
I don't think anybody could seriously tell me that there isn't a huge quality difference in these two photos below.

XS Max:

Pixel 3:
The XS photo isn't in focus. take two photos equally in focus and then compare. I can take a photo with a $2000 dslr kit that looks worse, if not properly in focus.
Score: 23 Votes (Like | Disagree)
Cyberpower678 Avatar
94 months ago
The XS Max appears to have slightly better HDR. All in all, both are good.
Score: 16 Votes (Like | Disagree)
Hustler1337 Avatar
94 months ago
It would have been more helpful if the full-res image links were posted underneath each picture. The small-sized samples embedded in the review are near useless to discern the differences.

That said, the cameras on both are excellent and it's really down to personal preference which one prefers.
Score: 16 Votes (Like | Disagree)
AngerDanger Avatar
94 months ago
And yet when iPhone photos are shown under the guise of being Pixel photos, people love them:

Commenters said that the images rivaled DSLR shots and that the Pixel 2 was still among the best smartphone cameras, based on the pictures. Some even commended Google for producing high-quality selfies without the need for having a so-called make-up effect, and argued that the Pixel 2 had the best Portrait Mode of any smartphone. After all of this, Morrison on Sunday revealed that both images were not taken on a Pixel 2, but instead captured on an iPhone XS Max. ('https://forums.macrumors.com/goto/post?id=26632571#post-26632571')
Score: 14 Votes (Like | Disagree)
Shiro_Simba Avatar
94 months ago
Both are excellent . Can’t go wrong with either smartphone if you want great pics.
Score: 14 Votes (Like | Disagree)