DisplayMate: iPhone XS Max Has Best Smartphone Display Ever
iPhone XS Max has the best smartphone display ever, according to display testing and calibration firm DisplayMate Technologies.
iPhone XS Max has a number of notable improvements over the original iPhone X, including higher peak brightness and better color accuracy, and matches or sets smartphone display records in a number of areas, according to Dr. Raymond M. Soneira, President of DisplayMate Technologies.
For example, DisplayMate says the iPhone XS Max has a peak full-screen brightness of up to 660 nits for the sRGB and DCI-P3 color gamuts, which improves screen visibility in high ambient lighting conditions. By comparison, the iPhone X achieved a peak full-screen brightness of 634 nits in its year-ago tests.
DisplayMate measured the iPhone XS Max's screen reflectance to be 4.7 percent, close to the lowest that it has ever measured for a smartphone. As a result of this high brightness and low reflectance, the iPhone XS Max has one of the best contrast ratings in high ambient light on any smartphone it has ever tested.
DisplayMate provides an extensive overview of the iPhone XS Max display, concluding that it is a "very impressive top tier smartphone display."
Based on our extensive Lab Tests and Measurements the iPhone XS Max receives our DisplayMate Best Smartphone Display Award, earning DisplayMate's highest ever A+ grade by providing considerably better display performance than other competing smartphones.
Of note, the iPhone XS and iPhone XS Max use the same display technologies.
DisplayMate's iPhone XS Max OLED Display Technology Shoot-Out article is a worthwhile read for anyone looking for comprehensive analysis and testing of the iPhone XS Max display. DisplayMate has been a provider of display calibration software for consumers and technicians since 1991.
Popular Stories
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Since the beginning of December, Apple has been pushing iPhone users who opted to stay on iOS 18 to install iOS 26 instead. Apple started by making the iOS 18 upgrades less visible, and has now transitioned to making new iOS 18 updates unavailable on any device capable of running iOS 26.
If you have an iPhone 11 or later, Apple is no longer offering new versions of iOS 18, even though there...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond.
We've organized the info by likely release date, though there are some products that...
