Global shipments of Apple's new iPhone lineup should exceed 85 million units in the second half of the year, according to research conducted by DigiTimes, with the more budget-friendly iPhone XR expected to account for over half of all sales.
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Shipments of the LCD-based 6.1-inch iPhone XR are expected to account for over 50 percent of combined shipments of the new three models being released, although the availability of the iPhone XR will come on October 26 compared to September 21 for iPhone Xs and Xs Max.
Total iPhone shipments – including older-generation models – are expected to top 127 million units in the second half of 2018, representing "modest growth" for the tech giant's mobile business. Meanwhile, Apple's total smartphone revenue is likely to reach nearly $100 billion in the second half of the year, which is a 10 percent increase compared to the previous year.
The estimates for the new iPhone XS, XS Max and XR are said to be based on supply chain information, combined with Apple's annual sales and the average selling prices over previous years.
Apple's lower-spec iPhone XR features an edge-to-edge "Liquid Retina" LCD display with wide color and True Tone support, and the same all-screen design as the OLED-based iPhone Xs and Xs Max, but with an aluminum frame instead of stainless steel.
Other downgrades from the iPhone XS that make the XR cheaper include a single-lens rear facing camera instead of the dual lens on the XS, and a lack of 3D Touch support.
It comes in White, Black, Blue, Coral, Yellow, and (PRODUCT)Red colors, and will be available in 64GB, 128GB and 256GB models. Pre-orders for Apple's new smartphones begin on Friday, September 14, ahead of an official launch a week later on Friday, September 21 in over 30 countries and territories.
Top Rated Comments
But as I get older I’m becoming more smart with my money. $1700 in Canada for the Xs Max because it has OLED and a better camera is just stupid.
The R is going to be a compelling offering for Apple. Minus the screen tech (OLED), resolution, and dual cams, the R has virtually all the goodies of the S. The resolution shouldn't be that big of a deal for anyone coming from one of Apple's previous none - plus models. Might be a let down for Plus model owners though. Either way, I like the R. My girls are getting this phone... next year.
Faced with an unclear upgrade path, 6/S/7 Plus owners could decide to wait another year instead of buying the Xr with a lower display ppi and lack of dual camera/ 3D Touch. The clear successor in form of the XS Max won't be an option due to increased price. Apple is pushing too hard on price elasticity with the XS Max. It almost feels like they abandoned the european mass market.