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iPhone XR Could Account for Over Half of New iPhone Sales in Second Half of 2018

Global shipments of Apple's new iPhone lineup should exceed 85 million units in the second half of the year, according to research conducted by DigiTimes, with the more budget-friendly iPhone XR expected to account for over half of all sales.



Shipments of the LCD-based 6.1-inch iPhone XR are expected to account for over 50 percent of combined shipments of the new three models being released, although the availability of the iPhone XR will come on October 26 compared to September 21 for iPhone Xs and Xs Max.
Total iPhone shipments – including older-generation models – are expected to top 127 million units in the second half of 2018, representing "modest growth" for the tech giant's mobile business. Meanwhile, Apple's total smartphone revenue is likely to reach nearly $100 billion in the second half of the year, which is a 10 percent increase compared to the previous year.

The estimates for the new iPhone XS, XS Max and XR are said to be based on supply chain information, combined with Apple's annual sales and the average selling prices over previous years.

Apple's lower-spec iPhone XR features an edge-to-edge "Liquid Retina" LCD display with wide color and True Tone support, and the same all-screen design as the OLED-based iPhone Xs and Xs Max, but with an aluminum frame instead of stainless steel.

Other downgrades from the iPhone XS that make the XR cheaper include a single-lens rear facing camera instead of the dual lens on the XS, and a lack of 3D Touch support.

It comes in White, Black, Blue, Coral, Yellow, and (PRODUCT)Red colors, and will be available in 64GB, 128GB and 256GB models. Pre-orders for Apple's new smartphones begin on Friday, September 14, ahead of an official launch a week later on Friday, September 21 in over 30 countries and territories.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Buy Now)


Top Rated Comments

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10 weeks ago
I hope they will take huge financial hit next quarter. The prices are a joke. And that comes from the person who can afford it! I need to see the review of the XR to decide. Overall I would say that is my next phone but I wanna see how the screen looks like. Im not overly optimistic taking under consideration the PPI
Rating: 31 Votes
10 weeks ago

I hope they will take huge financial hit next quarter. The prices are a joke. And that comes from the person who can afford it! I need to see the review of the XR to decide. Overall I would say that is my next phone but I wanna see how the screen looks like. Im not overly optimistic taking under consideration the PPI


Agree. I can afford the high end model without taking a financial hit.

But as I get older I’m becoming more smart with my money. $1700 in Canada for the Xs Max because it has OLED and a better camera is just stupid.
Rating: 26 Votes
10 weeks ago
720p display for $750?
Rating: 20 Votes
10 weeks ago
I just want that blue wallpaper
Rating: 11 Votes
10 weeks ago

In a way, I think it was smart for Apple to offer a separate launch, which emphasizes the XR to have its own sole launch in October by itself.

That separate launch is to ensure first adopters choose the top of the line, higher cost offerings. The S will have it's moment in the sun all to itself. It is the smart play.

The R is going to be a compelling offering for Apple. Minus the screen tech (OLED), resolution, and dual cams, the R has virtually all the goodies of the S. The resolution shouldn't be that big of a deal for anyone coming from one of Apple's previous none - plus models. Might be a let down for Plus model owners though. Either way, I like the R. My girls are getting this phone... next year.
Rating: 10 Votes
10 weeks ago

Ya think? Genius prediction given the prohibitive pricing on the XS models... :rolleyes:

Glassed Silver:mac


Faced with an unclear upgrade path, 6/S/7 Plus owners could decide to wait another year instead of buying the Xr with a lower display ppi and lack of dual camera/ 3D Touch. The clear successor in form of the XS Max won't be an option due to increased price. Apple is pushing too hard on price elasticity with the XS Max. It almost feels like they abandoned the european mass market.
Rating: 9 Votes
10 weeks ago
I just wish they had not made the cheaper phone as big as it is. I really hoped there was going to be one at this price point as I really want to swap out my 8+, it's just too big for my pockets. But there's no point in changing an 8+ for the XR, they're too similar in size. So back to not wanting to spend a grand on a phone. I can afford it by the way. Doesn't mean that I want to.
Rating: 8 Votes
10 weeks ago
I would believe that. With the $750 starting price point, wireless charging, Face ID, six new colors for a variety of choices, adding the latest A12 processor, this phone is slated to be successful.

The consumer will see the price point and color, they’re not probably as interested in OLED as some are, but it still has a newer form factor and Face ID, which alone will be compelling enough for some.

In a way, I think it was smart for Apple to offer a separate launch, which emphasizes the XR to have its own sole launch in October by itself.
Rating: 7 Votes
10 weeks ago
Ya think? Genius prediction given the prohibitive pricing on the XS models... :rolleyes:

Glassed Silver:mac
Rating: 7 Votes
10 weeks ago
I bet this even has less ram even though ram is so cheap
Rating: 5 Votes

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