Apple Shares Full Video of 'Gather Round' iPhone and Apple Watch Event on YouTube - MacRumors
Skip to Content

Apple Shares Full Video of 'Gather Round' iPhone and Apple Watch Event on YouTube

If you missed Apple's "Gather Round" event yesterday or if you just want to rewatch, the event video in its entirety is now available from Apple's YouTube channel, in addition to the Apple Event website.


At the "Gather Round" event that was held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, Apple unveiled its new 2018 iPhone and Apple Watch lineup.

Three new iPhones made an appearance, including the high-end flagship OLED iPhone XS and XS Max in 5.8 and 6.5-inch screen sizes and the new lower-priced iPhone XR, which features an LCD display and six color options.

Apple also unveiled new Apple Watch Series 4 models with bigger displays, slimmer bodies, a faster S4 chip, a haptic Digital Crown, and support for taking electrocardiogram (ECG) readings.

If you don't want to watch Apple's full video, take a look at our recap, which covers all of the major features you need to know in just six minutes.


The iPhone XS, iPhone XS Max, and Apple Watch Series 4 will be available for pre-order starting tonight at 12:01 a.m. ahead of a September 21 launch date. The iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch date.

Apple still has multiple products on the horizon that did not make a debut at the September event, which suggests we may also get an October event where the company launches new Macs and iPad Pro models.

Related Roundup: Apple Watch 11
Related Forum: iPhone

Popular Stories

airpods pro 3 pink

EU Drops Battery Removal Requirement for Apple Watch and AirPods

Wednesday July 15, 2026 7:02 am PDT by
The European Commission yesterday adopted new exemptions to its Batteries Regulation that free the Apple Watch and AirPods from having to offer user-removable and replaceable batteries. The EU's Batteries Regulation generally requires consumer products sold in the region to let users swap out their own batteries, a push meant to keep devices in use longer and make it easier to recover...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 Launching in September With These New Features

Monday July 20, 2026 1:00 pm PDT by
With the Apple Watch Series 12 now just two months away, we have created a recap of rumored new features, with some more likely than others. Below, we have outlined everything rumored so far for the Apple Watch Series 12. More Likely New Chip After One-Year Hiatus While the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 all contain the same S10 chip as the previous...
apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...

Top Rated Comments

Superhappytree Avatar
103 months ago
Possibly one of the biggest let downs for any product release I've ever experienced!
This is said on a yearly basis now. I guess it speaks volumes to just how good Jobs was. I think we’re all realising more and more the difference he really made, he was the key ingredient to what made Apple, Apple. Now? They are just like any other tech company really. I don’t feel any emotional attachment to any of their products like I did in the past, I don’t get the same joyful satisfaction out of any of them either. They used to be warm and full of life almost, but are now cold and... lifeless. They are still good products, but they are missing that special thing that once made them (to quote Jobs) insanely great products.
Score: 16 Votes (Like | Disagree)
PBG4 Dude Avatar
103 months ago
The fact that “gather round” and the image on the invitation had zero connection to any of the product announcements bugged me to no end for some reason.

Also, “Super Retina HD” vs. “Liquid Retina” just screams bozo explosion. To me anyway.
Score: 10 Votes (Like | Disagree)
103 months ago
TL;DR version: Amazing, Great, Awesome, Most Advanced, Fastest, Shortest, Longest, Best Ever.
Score: 7 Votes (Like | Disagree)
avanpelt Avatar
103 months ago
Did anyone else notice that in the opening video, when that lady was running with the suitcase and she asked Siri for directions to Steve Jobs Theater, Siri started rambling off the directions and the lady promptly took off running a different way? It made me chuckle because of the implication that Apple's own employees don't do what Apple Maps tells them to do.
Score: 7 Votes (Like | Disagree)
103 months ago
It's good if you want to fall asleep.
Score: 6 Votes (Like | Disagree)
routine_analyst Avatar
103 months ago
Possibly one of the biggest let downs for any product release I've ever experienced!
Score: 6 Votes (Like | Disagree)